Fasharra Branagan

About

With a Master's degree in American Government and Politics from Georgetown University and a Bachelor of Arts in Political Science and Government from Smith College, this individual has a strong educational background. They have gained professional experience as a Research Manager at ViacomCBS and buzzback, where they managed research projects and teams. They also worked as a UX/UI Designer at Moment Studio, responsible for designing user interfaces and conducting user research for the QueryIt project. This individual's expertise in research and design, combined with their educational qualifications, showcases a well-rounded skill set.

Experience

• UX/UI Designer & Researcher · Animal Konnect04-01-2024

  Lead a remote UX team of 3 to evaluate and redesign a website that connects pre-vet and veterinary students to education and career resources (think LinkedIn for a niche audience). Conduct unmoderated usability testing to prepare for full development and market launch, improving site navigation, UX copy, visual design, and hierarchy. ● Manage timelines, design process, and communication with stakeholders; present designs/findings and gather feedback ● Develop research scope, plan, and script; create prototypes and conduct unmoderated tests using Figma and Lookback ● Use affinity mapping to analyze insights, providing stakeholders with digestible solutions that address user pain points and concerns; implement in designs and validate, resulting in 30+ (web & mobile) high-fidelity screens for development ● Update and maintain the design system; adding 15+ new, on-brand components and elements to the existing file

• UX/UI Designer · QueryIt01-01-2024 – 04-01-2024

  Work on a UX team of 5 to conduct an end-to-end redesign of the first self-service BI and analytics platform that aims to make data accessible for non-technical professionals (ie. marketing). Resulting in a streamlined onboarding process, an enhanced user dashboard, and an AI-driven data visualization tool. ● Review and synthesize beta user feedback to garner the top issues faced; translate into designs ● Design an intuitive, user-centered data insights interface by applying WCAG and heuristic guidelines, enhancing ease of use, clarity, and user control through optimized viewability, collaboration, and customization features ● Streamline the onboarding process from 5 screens to 3; add a tooltip feature throughout the application to guide and reduce users’ learning curve; and establish an error feedback system for data uploads ● Create 24 wireframes and high-fidelity screens as either the sole designer or a major collaborator

• UX/UI Designer · BrokerBotics10-01-2023 – 2024

  Collaborate with a UX team of 5 in an agile setting to conduct an end-to-end redesign of a fin-tech bot trading platform, developing brand identity and increasing site functionality for experienced and novice traders. ● Build a complex strategy setup wizard through iterations and feedback; 25% of users adopted the feature within 30 days ● Optimize the brokerage linkage process, boosting successful account linkages by 10% among users ● Strengthen brand recognition and identity by establishing a unique UI design (color palette, typography, icons etc.) ● Follow a thorough UX design process including secondary research, 3 user flows, 50+ wireframes and high-fidelity screens (mobile and desktop), style guide creation (with component library), and detailed dev-hand-off

• UX/UI Designer & Researcher · Freelance02-01-2022

  Nar | B2C | ED-TECH | Desktop Work with a startup online education platform that seeks direction on design best practices and essential content for their MVP design before full development and product launch. ● Advocate for UX/UI standards, best practices, and processes among a product owner team of 3 engineers ● Conduct exploratory survey research among 50n gen pop to understand potential users’ expectations and needs ● Use competitive analysis, Jobs-To-Be-Done, user stories, and site mapping to define the MVP scope and features ● Provide 7 mid-fidelity screens showcasing early iterations of an MVP interface and user experience Studio Trainer | B2B | CRM | Mobile Lead the design strategy, evaluation, and redesign process of a management app for fitness studios to track their trainers, financials, and clients. Work to refine and modernize the user experience and interface for 2 user types (trainers and managers). ● Optimize the user experience through best practice updates to UI, content, and navigation (ie. the addition of a navigation bar), boosting CSAT by 28% and user engagement by 20% among the 30 beta users ● Develop design strategy, 36 wireframes, logo revamp, style guide, and a high-fidelity prototype for testing ● Review and iterate designs with the stakeholder team (2 engineers) to ensure technical feasibility before hand-off

• Research Manager · ViacomCBS2022 – 02-01-2024

  Collaborate with CBS’ marketing, news, sports, and product development teams to strategize, develop, and execute market and UX research to aid stakeholder decisions for podcasts, TV shows, events (ie. Super Bowl), websites, and mobile apps. ● Increase CBS brand recognition by 5% through strategic planning, research, and recommendations based on key KPI movement (tracking); securing its position as the second most-watched network ● Reduce user-submitted issues and complaints by 18% by optimizing 8 CBS websites and apps by conducting and analyzing user research (ie. NPS, surveys, submitted feedback, testing, etc.) using UserTesting.com and Qualtrics ● Lead all research stages from conception to presentation, while managing timelines, budget, vendors, and stakeholders

Education

• Georgetown UniversityMaster's degree, American Government and Politics (United States)
• Smith CollegeBachelor of Arts (B.A.), Political Science and Government

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