Bethany Barber

About

I'm a UX-driven research and insights analyst passionate about understanding people's motives and translating it into better experiences. My works blends UX research, insights, creative strategy, and communications to inform design and decision-making. I'm drawn to environments that value thoughtful systems, collaboration, and research-driven, human-centered design.

Experience

• Associate Design Researcher · Material12-01-2025

  Supported moderated usability testing for a global advertising platform, benchmarking advertiser workflows against peer tools across mobile and desktop. Performed live qualitative coding during 90-minute sessions, documenting user errors, comprehension gaps, and predictability issues affecting task completion.

• Sales, Marketing, and CX Analyst · GLMX - Access, Automate, Analyze09-01-2024 – 09-01-2025

  Redesigned CX knowledge base, driving engagement from 44 to 832 monthly article views, boosting click-through rate from 7% to 52%, and improving search success from 43% to 94% in 4 months. Led user research initiatives—including interviews, tree testing, and surveys—to uncover actionable insights and guide continuous iteration of the CX knowledge base. Conducted qualitative research (interviews, surveys) to identify gaps between Zendesk CRM migration and CX team workflows; delivered implementation recommendations to align Zendesk configuration with team needs. Mapped client onboarding gaps through UX research, generating insights that directly informed decisions to improve internal onboarding processes. Created and managed a global monthly product newsletter, transforming complex securities finance concepts into engaging, accessible content, boosting internal engagement and aligning employees with company strategy.

• User Experience Research Intern · Dassault Systèmes11-01-2023 – 04-01-2024

  Designed a comprehensive end-to-end customer journey map for a B2C CAD SaaS (Solidworks for Makers) by conducting diary studies and heuristic evaluations to identify touchpoints and pain points. Synthesized 300+ user forum feedback into a prioritization framework to improve usability and reduce user friction. Documented user flows and personas to streamline alignment between design and engineering teams.

• Writing Center Tutor · Bentley University09-01-2021 – 12-01-2022

  Worked with 5-7 students each week, creating personalized plans to guide the writing revision process. Honed expertise in multiple style guides, including AP, APA, MLA, and Chicago.

• Communications Intern · Apple05-01-2022 – 08-01-2022

  Coordinated a large-scale virtual forum for the global Apple Maps manager community as an internal communications initiative to centralize knowledge and promote resource-sharing. Created digital multimedia communications to inform, motivate, and recognize global Maps employees.

• Associate Design Researcher · Material+12-01-2025 – 02-01-2026

  • Supported moderated usability testing for a global advertising platform, benchmarking advertiser workflows against peer tools across mobile and desktop. • Performed live qualitative coding during 90-minute sessions, documenting user errors, comprehension gaps, and predictability issues affecting task completion.

• Client Experience Analyst · GLMX09-01-2024 – 09-01-2025

  • Led end-to-end qualitative research on onboarding and CX workflows, including recruitment, discussion guides, execution, and synthesis. • Synthesized interview, survey, and tree testing findings into actionable recommendations for internal tools. • Designed and maintained a web-based CX knowledge base, increasing usage from 44 to 832 views/month and search success from 43% to 94% in four months.

• User Experience Research Intern · Dassault Systemès11-01-2023 – 04-01-2024

  • Conducted diary studies and heuristic evaluations to assess usability in a B2C SaaS product. • Developed personas, journey maps, and user flows to support user-centered design decisions. • Coded and analyzed 300+ qualitative feedback, translating user-reported issues into prioritized UX insights.

• Internal Communications Intern · Apple 05-01-2022 – 08-01-2022

  • Launched a global knowledge-sharing forum for 200+ managers across time zones, improving async collaboration and access to shared resources. • Produced engaging Confluence content highlighting team milestones and user impact.

Education

• Bentley UniversityBachelor of Science, Experience Design

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