Favour Nnabuife

About

Creative marketer and designer with a passion for building content and visuals that help brands grow and connect with their audience. With experience across digital marketing, branding, website design, and content creation, I’ve supported businesses in creating clear, engaging, and conversion-focused marketing materials. I enjoy combining creativity with strategy to solve problems, improve brand presence, and bring ideas to life. Outside of work, you’ll usually find me enjoying nature, exploring new places, and finding inspiration through the outdoors.

Experience

• Marketing Design Specialist · Nektar Inc11-01-2023 – 03-01-2025

  - Contributed to the implementation strategy for the Nektardirt.com product beta release, identifying target audience segments, crafting key messaging, and refining the user acquisition funnel for maximum engagement. - Created dedicated landing pages, email marketing campaigns, and social media teasers to drive beta sign-ups and increase product awareness among early adopters. - Created high-performing marketing assets and digital content that improve brand visibility, support campaigns, and help communicate the product more effectively.

• Performance Marketing Designer · Canadian Tire Corp12-01-2021 – 12-01-2023

  - Collaborated on the execution of a new brand design system, ensuring consistent application across all omnichannel social media platforms, which led to a 25% increase in brand recognition and a 30% boost in web traffic. - Interpreted strategic direction into high-quality design, adhering to creative governance and established brand identity. - Produced performance marketing content, ranging from motion graphics videos to static imagery with product visuals in multiple asset sizes, for target audiences across various digital mediums. - Executed the design and uploading process for all project materials, adhering to best practices for content management system utilization.

• Digital Designer · Freelance Portal09-01-2014 – 12-01-2019

  - Produced and managed high-quality content across digital platforms, optimizing SEO and audience engagement. - I led paid campaigns on platforms such as Google Ads, Facebook, and Instagram, driving targeted traffic and conversions for various clients. Regularly optimize campaigns based on performance data, A/B testing, and market insights. - Partnered with sales, product, and design teams to align marketing efforts with business objectives, enhancing lead generation and customer retention efforts. Lead and coordinate cross-functional projects to successfully launch new products or campaigns.

• Graphic Designer · Kathleen Black Coaching & Consulting05-01-2019 – 12-01-2023

  - Developed and implemented design templates for various marketing materials for digital and print. - Creation and Coordination of all graphic design assets, including web pages, presentations, signage, internal communications, newsletters, and marketing materials.

Education

• Durham College, ONDiploma, Media and Arts Design
• University of BeninBachelor’s, Computer Science

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