Fernando Guevara

About

Over the past years,I've crafted incredible software products and services, collaborating closely with developers and multidisciplinary teams across diverse sectors. My problem-solving strategy focuses on understanding users through methodologies such as Design Thinking, Human-centered design and Agile development. Emphasizing the importance of understanding real needs, quickly creating prototypes and validating viable hypotheses that generate results. My aim is to create simple but amazing products that people love to use. My Handy Set of Abilities and Cool Tools: Research and Strategy: Agile software development Lean Startup Usability Testing Maze Personas building Google Analytics Content Strategy Card sorting Affinity mapping A/B testing KPIs Information architecture Journey Mapping Conducting interviews Competitive analysis Design: Figma Design Systems Interaction Design Adobe Creative Suite Web-flow Framer Prototyping Wire framing Visual Design Responsive Design Data Visualisation IOS & Material design. Development: HTML5 CSS3 SASS Tailwind Javascript Github

Experience

• UX/UI Designer · Acklen Avenue08-01-2015

  I have collaborated on multiple projects across various industries, working with companies ranging from startups to Fortune Global 500 corporations. My responsibilities have included: Gathering essential functional requirements for project development. Solving UX issues, such as usability or findability, through creative approaches. Conducting concept and usability testing, as well as collecting feedback to continuously improve. Analyzing and fulfilling product and business specifications, aligning them with user expectations. Designing interaction models and evaluating their effectiveness in enhancing user experience. Creating wireframes and prototypes focused on the needs of customers and users. Collaborating with other designers and developers to develop attractive and functional designs. Discussing design ideas and prototypes with developers and stakeholders to ensure a shared vision. Maintaining clear and open communication across teams to ensure a cohesive design strategy. Staying informed about competitor products and industry trends to drive continuous improvement.

• Quality Assurance Engineer · Acklen Avenue06-01-2015 – 08-01-2015

  Reviewing quality specifications and technical design documents to provide timely and meaningful feedback. Creating detailed, comprehensive and well-structured test plans and test cases. Estimating, prioritizing, planning and coordinating quality testing activities.

• Web Design Specialist · Laureate International Universities04-01-2014 – 06-01-2015

  Conceptualizing creative ideas with clients. Testing and improving the design of the website. Establishing design guidelines, standards, and best practices. Maintaining the appearance of websites by enforcing content standards. Designing visual imagery for websites and ensuring that they are in line with branding for clients. Working with different content management systems. Communicating design ideas using user flows, process flows, sitemaps and wireframes. Incorporating functionalities and features into websites. Translate mockups into clean HTML & CSS code. Preparing design plans and presenting the website structure.

• Multimedia Designer · Géminis - Marketing Digital01-01-2013 – 02-01-2014

  Design conversion-oriented websites for different companies. Create digital marketing materials. Design user-friendly interfaces for mobile applications. Enhance clients brand through digital solutions, understanding market needs.

Education

• Universidad Tecnológica CentroamericanaBachelor's degree, Graphic Design
• CourseraGoogle UX Design Professional Certificate
• UXER SCHOOLSpecialization Diploma In Design Research

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