Florence Sevensma

About

Former experienced fashion and retail business development consultant with a demonstrated history of exceeding revenue targets and supporting brands to start and scale their wholesale. Now focused on building your content flo - a company that supports you in creating compelling content to highlight your brand and business. Experienced in marketing, social media content creation, and leveraging AI tools for enhanced engagement. Available for contracts in Canada from July 2023.

Experience

• Social Media Manager · Pregnancy Care Canada2024-02-01 –
• Founder | Social Media Content Creator | Canadian Newcomer Content · Your Content Flo2023-01-01 –

  New To Canada Social Media Content Creator: I create educational content that helps newcomers move, settle and explore Canada with ease. Through my platform, I focus on simplifying the process and building a welcoming and supportive space for those who have moved to Canada or are planning to do so. TikTok Success and Viral Content: One of my notable achievements is creating a viral video that reached over 580,000 views in 72 hours, attracting the attention of 481,000 unique viewers. Additionally, my commitment to fostering engagement is demonstrated by a successful User-Generated Content (UGC) collaboration, which garnered an impressive 30,000 engagements in less than 24 hours. Leveraging AI and Chat GPT: My strategy includes leveraging AI and chat GPT technologies so I stay at the forefront of innovation. Implementing AI has sped up my content ideation and creation process exponentially and I am always looking for ways to expand my knowledge. Seeking Collaboration with Brands and Businesses: With consistently high-performing video content I welcome collaborations with brands and businesses that provide products or services tailored to newcomers.

• Freelance Content Creator & Brand Manager · FLO SEVEN2017-11-01 – 2023-08-01

  FLO SEVENSMA (formerly "A Journey To Seven") - Content Creator (2018-2023) A visual diary of being a millennial mum in London/Hertfordshire. A focus on gentle and intentional parenting. Reviewing and recommending items that make a time-stretched, hands-full, heart-full mama stay sane and grounded while raising strong wild girls

• Business Development Specialist · FLO SEVEN2017-11-01 – 2018-08-01

  Supporting SME's with their business and marketing strategy

• Community Relations Specialist · ASOS.com2019-05-01 – 2020-09-01

  Engaging with the ASOS customer online through social media and email. Supporting customers by answering stock and order related queries.

• Head of Business Development · RICH FASHION LTD2017-12-01 – 2018-06-01

  Accomplished and results-driven Head of Business Development with a track record of spearheading transformational journeys to revamp brands and drive sales growth through strategic and holistic approaches. Skilled in conducting comprehensive market analysis and leveraging customer data to craft distinct shopping personas, resulting in effective sub-brand categorization. Successfully implemented game-changing wholesale strategies, expanding brand reach and distribution network through strategic planning and meticulous execution.

• Head Of International Business Development · SISTAGLAM LIMITED2017-07-01 – 2017-11-01

  My role was to lead and take responsibility for the international expansion of the wholesale business. All international accounts key & independent were through my sole acquisition, since the commencement of my employment at Sistaglam.

• International Sales · Little Mistress Group2016-05-01 – 2017-07-01

  Results-driven Wholesale Assistant overseeing 3 brands; with a strong ability to thrive in a fast-paced environment. Skilled in placing bulk orders, coordinating with suppliers, and ensuring timely product shipments. Proven ability to engage customers through outbound calls, follow up on leads, and support the sales team.

• Wholesale Assistant · Elvi2016-04-01 – 2016-05-01

  Elvi is a fashion e-commerce site that caters to the plus size customer. Specializing in beautiful high quality clothing, with customers across the world. I assisted the wholesale and brand manager during the acquisition of ASOS as a buyer and stocker of the brand.

Education

• University of the Arts LondonBA Fashion Design, Fashion Design & Realisation
• University of the Arts LondonFashion Portfolio

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