Meagan C.

About

The last 7+ years have been marked by pioneering social media marketing strategies that resonate with a target audience. My expertise in campaign management and brand marketing has been instrumental in driving brand engagement and retail sales for a $40mm health and wellness e-commerce business with 250k customers. As a freelance Social Media Manager & Creative Director, collaboration and adaptability have been cornerstones of my approach, working seamlessly alongside creative teams to deliver compelling content. My contributions reflect a deep understanding of the beauty industry's dynamics, ensuring that our marketing efforts are not only innovative but also closely aligned with consumer trends and behaviors.

Experience

• Freelance Writer / Project Manager · Freelance (Self employed)01-01-2015

  As a Freelance Writer / Project Manager, responsible for managing writing projects, coordinating with clients, and delivering high-quality content.

• Social Media Director · Halo Beauty, Inc.01-01-2020 – 07-01-2024

  As a Social Media Director, responsible for overseeing social media strategy, content creation, and engagement to enhance brand presence.

• Marketing & PR Positions · Seed Beauty04-01-2016 – 12-01-2019

  Held various marketing and PR positions for Colourpop Cosmetics, KKW Beauty, Tati Beauty and Kylie Cosmetics. Positions included Customer Service Specialist, PR Coordinator, Social Media Manager and Marketing Specialist contributing to marketing campaigns, customer engagement, and brand development.

• Intern · Simply Stylist09-01-2015 – 09-01-2016

  Created clients' media kits, managed social media data through Hootsuite, Iconosquare, Mailchimp, & WordPress, brainstormed blog ideas, and assisted in fashion/beauty workshops.

Education

• FIDM/Fashion Institute of Design & Merchandising-Los AngelesProfession Designation, Beauty Industry Design- Marketing & Merchandising
• California Coast UniversityBachelor's degree, Psychology

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