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Florencia Figueroa

Florencia Figueroa

Marketing & Commercial Assistant with IT consulting experience | Growth Marketing

3 yrs experience · Buenos Aires, Argentina · 10-20 hrs/week

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About

Marketing and Commercial Assistant with hands-on experience in social media management (TikTok, Instagram, and Facebook). I combine a creative and analytical mindset to develop strategic ideas, create engaging content, and evaluate performance metrics to continuously optimize results.

Skills

Account ExecutiveAdobe Creative SuiteAdobe IllustratorAdvertisingAutomationB2B MarketingBlog WritingBlogsBrand ManagementCommunicationContent DevelopmentContent marketingCopywritingCreative MarketingCross-functional collaborationCustomer ServiceData AnalysisDigital MarketingEvent PlanningGoogle AdsGoogle AnalyticsGrowth MarketingKlaviyoMarketingMarketing AnalyticsMarketing automationProject CoordinationSEOShort Video AdsSocial MediaSocial Media MarketingStart-upsVideo EditingWordPress

Experience

  • Commercial and Marketing Assistant · Etixen - IT Consultancy2025

    - I coordinate and participate in consultative presales meetings and product demonstrations, building strong and lasting relationships. I also follow up on ongoing proposals and sales opportunities, generating USD 23,000 in Q3 2025. - Development of the marketing plan together with the marketing team to drive brand awareness, customer acquisition, and sales growth in a B2B environment. - I implement Marketing Automation strategies in email marketing and WhatsApp campaigns. - I write and publish SEO-optimized articles on solution and partner updates, news, and success stories on our WordPress website, generating 58 new newsletter subscriptions in Q4 2025. - I design landing pages, and posts and videos for TikTok, Instagram and Facebook - I help organize both virtual and in-person events with our main partners.

  • Bilingual Customer Service Representative · Assurant - Bank Of America12-01-2023 – 12-01-2024

    - I handled between 150 and 220 monthly customer inquiries for Bank of America regarding home insurance, ensuring high-quality service and resolving each case within a maximum of 12 minutes, significantly improving customer satisfaction. - I achieved high customer satisfaction rates through effective problem-solving strategies and empathetic communication, earning 10/10 in approximately 96% of internal audits. - I participated in regular meetings using agile methodologies to analyze and update performance metrics, as well as to share results with the rest of the team.

Education

  • Universidad Argentina de la EmpresaBachelor’s Degree, Advertising

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