Darren Vowles

About

Fractional marketing is the practice of hiring external marketing experts on a part-time basis to access specialised marketing skills without the costs associated with hiring full-time marketing staff. I am passionate about delivering innovative and engaging marketing solutions that drive user adoption and retention. I have extensive experience in SEO, Adwords, Display, Remarketing and Video Advertising, Campaign Results and Viability reporting. With over ten years of experience in marketing automation, product lifecycle management, and product launch, I have contributed to the success of several products and campaigns that have enhanced the company brand and reputation. I have worked closely with Product Management teams to develop and execute data-driven strategies that align with the customer needs and market trends. I also leverage my skills in Google AdWords, Video Content, WordPress and Woo commerce to create and optimise any website. I am always eager to learn new technologies and tools that can improve the efficiency and effectiveness of my work. My goal is to deliver value to the company I work with and its users by creating and promoting products that solve real problems and provide positive experiences.

Experience

• Mentor Digital Strategy · Melbourne Innovation Centre03-01-2023

  As a Mentor in Digital Strategy, likely contributions include providing guidance and expertise in digital marketing, helping businesses develop and implement effective digital strategies, and mentoring startups and entrepreneurs.

• CMO Australia / New Zealand · Brilliant Lighting11-01-2022 – 02-01-2024

  As the Chief Marketing Officer for Australia and New Zealand, likely responsibilities include overseeing marketing strategies, managing marketing campaigns, and driving brand growth and market presence in the region.

• Founder · Little Kitchen Group09-01-2021 – 10-01-2022

  @littlekitchengroup

• Digital Strategy Business Advisory Service · BEC Business Advice04-01-2022 – 09-01-2022

  As a Digital Strategy Business Advisor, likely contributions include providing strategic advice on digital transformation, helping businesses optimize their digital presence, and offering insights on digital marketing and technology trends.

• Masters and PostGrad Marketing and Strategy Credential Assessor · DeakinCo.08-01-2018 – 04-01-2021

  As a Credential Assessor for Masters and PostGrad Marketing and Strategy, likely responsibilities include evaluating academic credentials, assessing students' marketing and strategy knowledge, and ensuring academic standards are met.

Education

• Digital Marketing InstituteDiploma Digital Marketing Partner (Institute of Digital Marketing Australia), Digital Transformation
• The GordonDiploma, Hospitality/Tourism Management
• The University of QueenslandPostgraduate Degree, Marketing Strategy
• St Johns Ambulance

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