Fred Fulkerson

About

Sales professional with over 15 years of experience in the motorcycle industry and 6 years of experience with electric motorcycles. Deliver training for sales processes, pricing policies, and competitive market strategies. Maintain current knowledge of product features and design thorough integration plans for individual clientele. Proven record of success in fast-paced, highly technical, customer-oriented environments. Drive training programs from concept, localization, video product, to roll out in LMS. Assess training needs and knowledge gaps and develop training strategy to enhance skills.

Experience

• Sales & Experience Manager - West Coast · LiveWire08-01-2022 – 05-01-2024

  Spearheaded market growth and fostered robust partnerships with all retail partners spanning from Colorado to the west coast. Leveraged deep industry expertise to instill trust and deliver value, maintaining consistent and proactive communication channels to enhance brand loyalty and recognition. Implemented comprehensive sales training initiatives across all dealerships in covered area, ensuring sales staff were equipped with the necessary product knowledge. Confirmed and Secured $1.7M in annualized Dealership orders for the West Coast.

• Regional Performance Manager · CarNow09-01-2021 – 04-01-2022

  Responsible for training and building relationships with all existing NorCal dealers, as well as all new clients within the territory. Perform product consultations and training of company software solutions. Reporting of analysis between dealers of their performance, relative to previous months and other competitors. Collaborator with sales and client success team for onboarding and maintaining long-term customer relationships.

• Dealer Marketing Manager | Sales Enablement · Zero Motorcycles Inc.03-01-2018 – 06-01-2021

  Lead worldwide dealer training programs for global electric motorcycle manufacturer in SF Bay Area with sales of $68M. Deliver training on product launches and features, pricing/financing policies, and competitive landscape to sales reps in 120 U.S. dealers. Assess needs and knowledge gaps and develop training to enhance skills. Stay current on product features through formal liaisons with engineering, marketing, and service departments. Reduced costs by $30K YoY by leading project to source and implement Trailhead–migrated in-person technical training to e-learning in collaboration with technical teams. Increased sales by $425K by creating 30 mandatory sales and technical training videos and quizzes on product launches for 5 dealers–dealers could not receive shipments until trained. Launched inaugural cross-departmental steering committee and set strategy for gathering training needs in sales, marketing, and service.

• Technical Customer Service Representative · Ducati North America11-01-2016 – 02-01-2018

  Led lemon-law technical service and support for motorcycle manufacturer in SF Bay Area with sales of $12.3M. Negotiated and resolved disputes between dealerships, headquarters, and consumers experiencing minor to catastrophic engineering failures. Improved quality of communications between technical staff and dealers by establishing technical training program for customer service reps. Reduced costs associated with lemon law cases by 88% through negotiations with customers.

Education

• California State University-SacramentoJazz/Jazz Studies

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