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Veronica Bucher

Veronica Bucher

Multi-Channel Marketing Manager Specializing in Brand and Customer Connection

10 yrs experience · San Francisco, CA · <10 hrs/week

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About

With a deep focus on building brand and customer connections, I have extensive experience in multi-channel marketing, digital strategy, and content creation across industries such as lifestyle, CPG, cannabis, fashion, and health/wellness. I have successfully managed strategies that enhance brand authority and drive engagement through innovative content marketing and SEO.

Skills

Brand StrategyBrandingContent CreationContent StrategyContent WritingCreative MarketingCreative WritingDesignEmail MarketingManagementSearch Engine MarketingSocial MediaSocial Media MarketingStrategic Planning

Experience

  • Senior Digital Analyst · Williams-Sonoma, Inc.2024-08-01 – 2025-01-01

    (𝗪𝗘𝗦𝗧 𝗘𝗟𝗠) • Managed technical and on-page SEO, increasing organic clicks by 6.2% YoY • Developed content marketing strategy, enhancing brand authority and top-of-the-funnel impressions • Owned content production, leveraging AI to scale creation, averaging ~5% CTR

  • Global Marketing Manager · Katadyn Group2022-07-01 – 2023-12-01

    • Led all North America marketing–product, brand, content, trade show, social media, and SEO–for Katadyn's portfolio of best-in-class outdoor brands AlpineAire Foods, Optimus Stoves, Katadyn BeFree and Spectra Watermakers

  • Owner/Founder · Resonate2018-05-01 – 2022-07-01

    • Client list includes brands like Ritual Supplements, JaM Cellars, Wente Winery, Rosebud CBD, Mike's Mighty Good Ramen, and Napjitsu • Managed strategy + execution of full stack marketing strategies across wide range of industries, such as lifestyle, CPG, cannabis, fashion, and health/wellness

  • Digital Marketing Specialist · Finola Jewelry2015-10-01 – 2020-05-01
  • Owner + Designer · Finola Jewelry2016-10-01 – 2020-02-01

    • Oversaw e-commerce site management, SEO, social media marketing, and financial oversight, which resulted in increased brand visibility and product features in Madewell and J.Crew stores.

  • Digital Marketing Specialist · Circa Interactive2017-01-01 – 2018-06-01
  • Creative Copywriter · Freelance Writing/Editing/Publishing2015-03-01 – 2016-11-01

Education

  • Eastern Kentucky University

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