Gabrielle Franco

About

I am a motivated and detail-oriented UI/UX Designer with a strong foundation in front-end development and a passion for building intuitive, user-centered digital experiences. I specialize in web design, UX research, and accessible front-end development, with hands-on experience across Figma, HTML, CSS, JavaScript, wireframes, and mockups. I design and deliver accessible, user-friendly interfaces that align with real user needs and business goals. I thrive in cross-functional teams, bringing a collaborative spirit and a keen eye for detail to every project. My experience includes lead UX-focused redesigns (including Onyx Health & Wellness using Squarespace), creating promotional assets for SAIT UXicorns, designing Wix websites for clients, and producing engaging video content for social media. I am proficient with WordPress content management and have contributed to marketing efforts across teams. What drives me is crafting seamless, engaging digital experiences that solve real problems. I am eager to grow, adapt, and contribute to meaningful projects that elevate user satisfaction and product success. I enjoy refining user flows, accessibility, and mobile-first design, and I stay curious about how design, marketing, and frontend development intersect to drive growth.

Experience

• Website Design Freelancer · Onyx Health & Wellness03-01-2025 – 04-01-2025

  Led the UX-focused redesign of a health and wellness website to improve usability, visual clarity, and user engagement. Designed responsive layouts and mockups aligned with brand identity and user needs. Applied UX best practices, including intuitive navigation, accessibility considerations, and mobile responsiveness. Developed and deployed the website using Squarespace.

• Web Designer/Tester · Signature Developments10-01-2024 – 01-01-2025

  Designed and developed a Wix website for a commercial construction business as part of a practicum at SAIT. Utilized wireframing and mockups to plan and visualize the website structure and design. Collaborated closely with clients, maintaining regular communication to ensure their needs and requirements were met. Conducted meetings with clients to gather feedback and refine the website throughout the development process. Ensured the website's functionality and design aligned with the business goals and industry standards.

• Club Executive · SAIT UXicorns05-01-2024 – 02-01-2025

  Regularly met with fellow club members to discuss important topics and plan future activities. Actively promoted events and workshops related to UX Design to increase participation. Helped design and create promotional materials, such as posters, banners, and social media graphics, for different events. Supported the team by coordinating promotional activities and ensuring effective outreach for all events.

• Freelance Web Designer · Gabby's Design Studio01-01-2024 –

  As a Freelance Web Designer, responsible for creating visually appealing and user-friendly websites, ensuring client satisfaction through effective communication and design solutions.

• Marketing & Web Volunteer · Pawsitive Match Rescue Foundation05-01-2023 – 04-01-2024

  Maintained and updated WordPress content to support foster and adoption visibility. Coordinated visual assets and messaging with the marketing team. Contributed to website upkeep to improve public engagement.

• Sales Associate · Crocs, Inc.08-01-2023 – 01-01-2024

  As a Sales Associate, responsible for assisting customers, managing inventory, and ensuring a positive shopping experience.

• Video Editor Volunteer · Student Association of Bow Valley College01-01-2023 – 01-31-2023

  Filmed and edited student interview videos on current events affecting students using Adobe Premiere Pro, organizing content to effectively reach the college organization’s target audience.

• Video Editor Freelancer · TikTok02-01-2020 –

  Created TikTok edits based on TV shows, podcasts, and celebrities achieving high engagement and audience retention. Edited short-form videos using trending sounds, captions, and transitions. Designed social media graphics and promotional content. Analyzed content performance to optimize future posts. Developed consistent brand aesthetics across platforms.

Education

• Bow Valley CollegeDiploma, Digital Design
• Southern Alberta Institute of Technology (SAIT)Certificate, Web Developer
• CourseraCertificate, Back-End Developer

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