Geena S.

About

Corewell Health's communication initiatives flourish under our dedicated team's management, where my role is pivotal in crafting compelling content for a diverse audience. Strategic planning, a hallmark of my professional journey, ensures that our narrative resonates both internally and externally, fostering community engagement and patient trust.

Experience

• Senior Communications Specialist · Corewell Health2024-06 –

  Lead project management for systemwide events and initiatives, ensuring successful execution from concept to completion. Strengthen partnerships with diverse-owned suppliers through digital storytelling, fostering inclusivity and engagement. Present weekly story opportunities to communications and marketing teams, streamlining efforts and uncovering potential patient or team member narratives. Advise health system leaders across all service lines, offering strategic communications guidance to align messaging with organizational goals.

• Communications Specialist · Corewell Health2020-10 –

  Develop communications plans and content strategies for internal (team members, physicians) and external (community, patient-facing) audiences of the health system. Draft content for social media posts, marketing automation emails, web forms and landing pages. Establish a relationship with the assigned service line contacts and find alignment with projects. Prepare copy for various publications and recommend visual assets to enhance digital and print campaigns.

• Marketing Manager · TekkEez Tech Repair2018-01 – 2019-06

  Specific to the audience, build strategies to increase awareness of Tekkeez Tech Repair brand. Provide monthly social content calendars that align with key time frames, including holidays and student events. Draft print and digital resources to announce TekkEez classes, new product offerings, partnerships, and events.

• Media Associate · Starcom2017-06 – 2018-09

  Manage campaigns for Kraft Heinz brands by uploading and updating over 50 campaigns in our reporting system. Train incoming associates on weekly reporting checks and internal system that holds campaigns, monthly budgets, direct partners and ad serving. Create reports that consolidate monthly delivery of costs and impressions for the Kraft Heinz brand client.

• Corporate Communications Intern · Starcom2017-01 – 2017-05

  Oversee daily media monitoring and internal tracking for Starcom USA and Worldwide. Assist with US/Global social media planning and monitoring for monthly reports. Manage and update 2017 editorial, events, and awards calendar.

• Student Work in School of Communications · Loyola University Chicago2015-01 – 2016-05

  Coordinate office hours for students in professors in the Communications Department. Partner with an Event Manager to coordinate day-of-event logistics. Manage internal mail system for the department staff, professor, and students.

• Intern · Brandchild Marketing Group2015-06 – 2015-08

  Trend-watched various areas in reference to education, politics, social media trends, music, fashion, social media, bloggers and upcoming entrepreneurs. Managed three client's social media account across several platforms. Succeeded in rebranding companies and celebrity figures by creating Marketing & Branding Appraisals.

• Marketing And Advertising Intern · Corewell Health Lakeland Hospitals2014-06 – 2014-08

  Collect press clippings from local news outlets, load all pertinent information into database, and archive all physical files. Contributed to the internal hospital newsletter, Health Current, with articles that contained hospital event information and key tips for hospital employees. Alongside departmental management, I prepped weekly brochures for employees informing them of available hospital benefits.

• Student Mentor · Housing Opportunities for Women (HOW)2013-10 – 2014-04

  Advised parents on behavior strategies and parenting skills. Helped learners who were underperforming in their subjects on a one-to-one basis outside the classroom. Managed my own professional development through undertaking relevant training and sharing best practice with other mentors.

Education

• Loyola University ChicagoBachelor's degree, Advertising
• Loyola University ChicagoBachelor's degree, Advertising & Public Relations
• Loyola University ChicagoBachelor's degree, Advertising
• Saint Louis University MadridInternational Business
• Lakeshore High SchoolHigh School Diploma

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