Katherine Kessenich

About

Experienced marketing and outreach professional with a strong background in strategic communication and advertising. Proven track record in creating impactful marketing strategies and managing social media campaigns. Extensive experience in client management, event coordination, and digital marketing. Skilled in data analysis and creative content development. Industries of expertise include education, nonprofit, and healthcare.

Experience

• Marketing and Outreach Coordinator · Reconnected Foundation2025-01-01 –
• Integrated Care Advisor · All Points North2024-06-01 – 2024-08-01

  Served as case manager for 20+ clients, overseeing and facilitating client clinical intake process, interacted with clients daily to keep track of their progress. Developed and coordinated treatment plans, reviewed case progress and provided case closure instructions. Worked with clinicians, community relations team, client’s family, referent and outside providers to develop client’s clinical aftercare and discharge plan. Assessed and addressed client’s motivational and psychosocial issues, working to gain an understanding of client’s clinical, medical, legal, and personal development needs.

• Client Support Associate · All Points North2024-04-01 – 2024-06-01

  Maintained responsibility for the creation of a safe environment in a designated area of the milieu. Created strong relationships and interactions to build a culture of safety and served as a positive role model and mentor for clients. Assisted clinicians with group facilitation and documentation. Intervened in client crisis situations and worked with treatment team to promote conflict resolution, de-escalation, and emotion regulation.

• Production and Marketing Intern · Fifty Six2022-11-01 – 2023-02-01

  Led day-to-day operations of client accounts. Generated influencer outreach weekly for a product launch. Scheduled email and SMS for clients, monitoring executions and implemented optimizations and A/B testing using Klaviyo, Postscript, Optimove and Shopify. Assisted in the execution of a 12-month calendar for clients which contained product marketing tactics and promotional programs. Managed project timelines, client progress reports, timetables and client-facing reports.

• Digital Marketing Intern · IMM - Ideas Made Measurable2022-06-01 – 2022-08-01

  Exported data from Tableau, Facebook Business and Microsoft ads to perform creative analyses and media plans for three clients of IMM. Created a weekly newsletter for ten weeks to send out to the company with updates on clients, competitors and industry news. Presented data and recommendations for IMM’s social media accounts. Assisted on multiple ongoing projects with six clients.

• Student Affairs Marketing and Communication Assistant · University of Colorado Boulder2021-09-01 – 2022-02-01

  Managed the CU Events Calendar and corresponding mobile application. Assisted with email building and editing, website building and admin work. Worked with Student Affairs and other departments to strategically place promotional posters. Gained experience in Adobe Photoshop and Dreamweaver and learning to understand analytics to optimize communication strategy.

• Public Relations Chair · Phi Mu Fraternity2020-01-01 – 2020-10-01

  Managed all social media accounts, including Instagram, Facebook and Tik Tok, creating a new brand for the organization and ways to promote it. Redesigned Phi Mu’s chapter website. Established a Public Relations Committee and led the group to assist with posts and designs. Collaborated with a professional video editor to create videos for Panhellenic recruitment.

• Public Relations Officer · National Honor Society2017-09-01 – 2019-05-01

  Worked with other officers and school administration to keep them informed. Communicated and represented National Honors Society to Battle Mountain High School.

Education

• University of Colorado BoulderBachelor of Science - BS, Strategic Communication, Concentration in Advertising, Minor in Business

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