Geetika Joshi

About

Final-year Honours BBA student at Wilfrid Laurier University with a demonstrated history in the marketing and advertising industry. Specializes in Marketing Analytics, KPIs, and E-commerce management. Experience includes sustainability initiatives, social media, SEO, and digital marketing strategy. Thrives on collaboration, innovation, and creativity, with a focus on data-driven and customer-centric approaches.

Experience

• Sustainability and Innovation Co-op Student · Irving Tissue2024-09-01 – 2024-12-01

  Conducted consumer data analysis and competitive benchmarking to inform sustainable innovation strategy. Supported the development of a go-to-market strategy for a new eco-friendly product. Consolidated sustainability metrics and project reports, increasing documentation efficiency and project tracking clarity across teams.

• Social Media & SEO Consultant · West Steveston Clinic & Medspa2024-01-01 – 2024-12-01

  Enhanced the online presence and visibility of the clinic through comprehensive marketing strategies focusing on social media and SEO. Responsibilities included curating content, managing social media accounts, and optimizing the clinic's website for improved search engine rankings.

• Digital Marketing & E-commerce Consultant · Freelance2021-04-01 – 2025-01-01

  Developed and executed multi-channel marketing strategies for clients in healthcare, beauty, and real estate. Increased social media engagement by over 500%, resulting in 15-70% uplift in sales. Created SEO-optimized content strategies that improved keyword rankings and boosted organic traffic by up to 200%.

• Shopper Marketing and E-commerce Co-op Student · Irving Consumer Products2023-09-01 – 2023-12-01

  Led performance optimization of sponsored product campaigns on Amazon and Walmart.ca. Executed data-driven shopper marketing programs in partnership with creative agencies, enhancing brand equity. Analyzed pricing, consumer demand, and category trends to support a business case for U.S. market expansion.

• Marketing Intern · Kärcher Canada Inc.2022-06-01 – 2023-01-01

  Increased Instagram engagement by 61.5% and grew LinkedIn followers by 250% through targeted content and paid social strategies. Performed e-commerce audits across product categories, uncovering optimization opportunities that improved online sales performance. Developed and tested promotional campaigns using A/B testing and performance analytics to improve ROI.

Education

• Wilfrid Laurier UniversityBachelor of Business Administration - BBA, Marketing
• Wilfrid Laurier UniversityMinor in Computer Science, Computer Science

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