Genna Delvecchio

About

My journey in this dynamic and ever-evolving field has been a testament to my passion for crafting purposeful brands, leveraging new technologies, and fearlessly pushing the boundaries of digital creativity. I thrive on problem solving and transforming ideas into intuitive and impactful designs.

Experience

• Graphic Design & Marketing Consultant · SmartyPants Vitamins11-01-2024 – 06-01-2026

  - Created and updated online assets across product channels. - Designed digital banners and marketing emails for upcoming campaigns following brand guidelines. - Ensured brand consistency and messaging alignment throughout all content.

• UI/UX Designer · ASL Aspire07-01-2024 – 06-01-2025

  - Drove digital product development of the company's student dashboard through wireframes, high fidelity designs, and prototypes. - Collaborated with the game design and development team to ideate and implement new screen designs. - Integrated principles of accessible design into each digital experience.

• Product Designer · Mapt08-01-2023 – 11-01-2023

  - Led a complete redesign of the app’s core features in collaboration with a team of designers and developers. - Drove digital product development through user research, wireframes, and prototypes. - Organized and carried out user tests that were used to inform design decisions. - Worked alongside software engineers to implement designs and perform quality assurance checks.

• Graphic Designer · RIT Marketing & Communications12-01-2021 – 2023

  - Redesigned and updated existing websites within the institution to align with current branding guidelines. -Designed new websites from start to finish based on client briefs. - Assisted in managing an extensive component library in Adobe XD. - Produced marketing materials for print and social media.

Education

• Rochester Institute of TechnologyBFA, New Media Design

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