Melson Miranda

About

I help teams transform ideas into elegantly simple, user-centric solutions. Inspired by Dieter Rams’ “less, but better” philosophy, I believe in creating experiences that are both functional and visually compelling. By blending strategy, technology, and storytelling, I simplify complexity and engage audiences in meaningful ways. Currently leading a creative team of student designers and designing across multiple mediums catering to more than 14,000 students daily. Experienced in product design, user experience, community management, and creative leadership across various industries including esports and academia.

Experience

• Creative Student Manager · Rochester Institute of Technology2024-04-01 –

  Leading creative direction and managing a team of 3 designers. Created ADA-compliant visual designs and interactive prototypes for digital screens and interactive materials, enhancing accessibility for 10,000+ daily users. Developed a user interface for a Marketing Portal using Figma and Adobe XD, reducing training time by 30%, improving operational efficiency for 7+ on-campus dining locations.

• Graduate Teaching Assistant - Graphical User Interface · Rochester Institute of Technology2024-07-01 – 2024-12-01

  Supported instruction for 60 students in user-centered and iterative design methodologies for interactive application development. Provided project critiques, feedback, and technical support for Figma and GUI development. Mentored students in human factors research, visual design, and prototyping processes.

• Community Manager · Rochester Institute of Technology2023-09-01 – 2024-04-01

  Cultivated an online community for RIT MAGIC Spell Studios' game ThatDamnGoat. Curated engaging content, enforced community guidelines, addressed conflicts, and created visual content for social media.

• Team Manager · Team Vitality2023-06-01 – 2023-08-01

  Set team goals, managed schedules, developed strategies, handled budgets, and coordinated with marketing to achieve sponsorship and partner targets. Maintained team records, created social media content, and managed event logistics.

• Creative Lead & Team Manager · Team Vitality2022-04-01 – 2023-05-01

  Developed creative concepts, led brainstorming, managed creative projects, and ensured alignment with brand guidelines. Reviewed and provided feedback on creative work.

• Team Manager - Call Of Duty: Mobile · Team Vitality2021-04-01 – 2022-03-01
• Call of Duty: Mobile Creators Club - Content Creator · Activision Blizzard2019-10-01 – 2023-06-01

  Created content that grew YouTube channel to 1.7k subscribers, Instagram to 2.8k followers, and Twitter to 760 followers. Managed community page growth from 2k to 35k followers.

• Manager - Call Of Duty: Mobile · U Sports, India2020-06-01 – 2020-10-01

  Provided solutions for esports athletes, ensured brand guidelines, and created content for YouTube and Instagram.

• Communication Designer · IIDE - Indian Institute of Digital Education2019-10-01 – 2020-07-01

  Created visual concepts for social media, designed graphics, and contributed to style guides. Occasionally photographed campus life.

• Team Manager & Visual Designs · Astrix Esports2020-01-01 – 2020-06-01

  Managed an esports team, achieved top rankings in Asia, scouted talent, hosted tournaments, and managed content creation and social media.

Education

• Rochester Institute of TechnologyMaster of Fine Arts - MFA, Visual Communication Design
• Tata Institute of Social SciencesBachelor of Vocation - B.Voc, Graphics and Multimedia

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