George Owino

About

With a Bachelor's degree in Journalism from the University of Dar es Salaam, I have cultivated a diverse career in the creative and marketing industries. Currently, I am the CEO of UNLCK, an innovative agency dedicated to unlocking business potential through strategic advertising and branding. Previously, I served as Creative Director at CENTURY CL, where I led a multidisciplinary team and managed high-profile client portfolios, including Vodacom Foundation and TIGO. My role as Brand Strategist at RedGold Tanzania involved digital marketing and influencer management, while at Stadi Akademy, I spearheaded creative initiatives as Creative Lead. My journey began as a Freelance Photographer, honing my skills in visual storytelling. My career is marked by a commitment to creativity, strategic thinking, and impactful brand building.

Experience

• Chief Executive Officer · UNLCK09-01-2023

  Welcome to 𝑼𝑵𝑳𝑪𝑲, a dynamic agency fueled by innovation and driven by a passion for creating impact. We specialize in helping businesses and brands of all sizes unlock their full potential through strategic advertising, compelling branding, and cutting-edge marketing campaigns. Whether you're a global powerhouse or a budding startup, we tailor our solutions to meet your unique needs and goals.

• Creative Director · CENTURY CL10-01-2022 – 06-01-2024

  Leadership & Strategy: Help in driving the overall creative vision and strategy on key client portfolios to ensure consistency in brand objectives and market trends. Team Management: Manage a multidisciplinary creative team consisting of art directors, designers, copywriters, and video producers. Conduct regular reviews, mentorship, and foster a collaborative work environment. Client Relationships: Collaborated with different individuals from client's teams to understand their needs and translate them into dynamic creative solutions. Concept Development: Led development of innovative concepts for campaigns ranging from brand identity, digital marketing, social media to creation of advertisement. Managed the entire creative process from initial ideation to final execution. Project Management: Executed several projects simultaneously to deliver on time and within budget. Managed project managers and account teams for smooth workflow and quality delivery. Brand Building: Developed and perfected the brand narratives, visual identities, and messaging strategies that resonated with the target audience and increased brand equity. Trend Analysis: Kept current on emerging trends, technologies, and cultural insights. Bringing new tools and methodologies online kept creative output sharp, continuing to keep the agency leading edge. Vendor Relations: Worked with external vendors, from photographers and illustrators to the production companies which execute the quality of creative assets. Negotiated contracts and managed external partnerships while ensuring good relations with these external collaborators. Clients Include: The Vodacom Foundation, Zanzibar Insurance Corporation (ZIC), TIGO, HiSense, Taxify (Bolt), Infinix, Twende Butiama.

• Brand Strategist · RedGold Tanzania09-01-2021 – 03-01-2022

  Digital Marketing which includes Digital Strategy, Content Creation, Community Management, Liaise with graphic designers and ensure weekly content is prepared and posted, Marketing Insights, Monthly Performance Reports. Influencer Marketing which includes Influencer Marketing Blueprint, Selection of Influencers, Content Strategy, Influencer Management, Performance Report, Contract Negotiation. Media which includes Liaise with the team on the needs and media collaboration, Help with the media buy, Link different media houses with the company, Advise on which media aligns the best with marketing needs of the company. On ground activation: Help team plan for activations, Supervise the media team in content production, Provide feedback and report on the activations, Collaborate with the team to come up with creative ways to do activations.

• Creative Lead · Stadi Akademy09-01-2021 – 03-01-2022

  At STADI we strive to build a community of learners and help thousands of Tanzanians to build and run business successfully. CREATIVE LEAD KEY ROLES: Head of a team of copywriters, web designers, videographers, graphic designers and other creative employees or consultants to form content. Innovating the latest in visual solutions. Presenting ideas to their own team members and other executives. Working with editorial directors to assure compliance. Watching over the quality control of all projects. Keeping pace with the competition with expanding creative ideas. Creating conceptual models. Run and administrate all company’s marketing, advertising and campaign.

Education

• University of Dar es Salaam (UDSM)Bachelor's degree, Journalism
• Kagango High school

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