Gianfranco Peña

About

With a robust background in advertising and digital arts, I have carved a niche as a versatile professional in branding and media. I hold dual bachelor's degrees in Advertising from Universidad Peruana de Ciencias Aplicadas and 3D Design and Media Arts from EAD Escuela de Arte Digital. Currently, I serve as a Brand Strategist at Mindfield, where I craft compelling brand identities that resonate deeply with audiences. My role as Project Director at Nagoya Studio involves leading teams to create exceptional websites that align with client visions. As the Founder and Editor in Chief of ETEREA Magazine, I explore street pop culture and urban art, steering content strategy and editorial direction. Additionally, I direct and host DAYOFF Tv, a pioneering Peruvian web show dedicated to extreme sports. My career is marked by a commitment to innovation, creativity, and building meaningful connections through media and branding.

Experience

• Brand Strategist · Mindfield07-01-2021

  As a Brand Strategy Consultant, I work with entrepreneurs and established business owners around the world to develop authentic and resonant brand identities that inspire trust and loyalty from customers and employees alike. By combining my expertise in consumer psychology and branding with a human touch, I help businesses connect with their target audiences on a deeper level and build strong and lasting relationships. I believe that branding is not just a business strategy, but a human one. With a focus on personalized sessions and collaborative strategy development, I create branding solutions that are both tangible-driven and emotionally engaging. Conduct personalized brand discovery sessions that help entrepreneurs and business owners uncover the values and emotions that drive their brand. Create comprehensive brand strategies that leverage these insights to develop unique and compelling brand stories and messaging. Design and implement effective strategy routes across multiple channels (digital, social media, print, etc.) that tell these stories in a meaningful and consistent way. Collaborate closely with clients through every inner department to ensure brand coherence and alignment across all touchpoints, from social media to customer service. Continuously track and analyze business performance metrics, adjusting strategies as needed to optimize results. Provide expert guidance and recommendations to clients on brand positioning, messaging, and sales scheme, always with a focus on their unique goals and challenges.

• Project Director · Nagoya Studio09-01-2022

  As the Project Director for our website design agency, my primary responsibility will be to lead cross-functional teams of designers, developers, and content creators to deliver high-quality, modern websites that exceed our client's expectations. My main goal is to be a key player in the success of each project, ensuring that timelines and budgets are met while maintaining the highest standards of quality. With a focus on building and maintaining strong client relationships, I will act as a trusted partner and advisor throughout each project, ensuring that our client's needs and goals are being met. With over 10 years in the field and a proven track record of developing and implementing innovative and effective design strategies that capture the essence of our client's projects, I understand the latest design trends and technologies that give me the opportunity to provide expert guidance to our team of designers, ensuring that every project delivers a unique and visually stunning experience.

• Founder & Editor in Chief · ETEREA Magazine02-01-2012

  ETEREA MAGAZINE is an online magazine about street pop culture, urban art, contemporary media art, creative fashion, progressive photography and post-modernism skateboarding for a digital culture. A comprehensive role involving both daily editorial duties as well as planning and creative directing future content for the entire platform and social media divisions. Manage the editorial team on international levels to ensure the proper and timely delivery of editorial agenda. Successfully implement more efficient methods of workflow through the use of various efficiency programs and online collaboration tools (handle software as ASANA, PODIO and CAL). Following the production, organization and creative direction of media supplements as video stories and exclusive visual programs. Head up content strategy and creation, sales, and marketing efforts.

• Media Director · DAYOFF Tv01-01-2012

  General Direction, Art Direction, and Hosting of the first Peruvian web show focused on Skateboarding, Aggressive In-Line, Longboarding, Surf, and BMX, broadcasted online.

Education

• Universidad Peruana de Ciencias AplicadasBachelor's degree, Advertising
• EAD Escuela de Arte DigitalBachelor's degree, 3D Designer and Media Artist

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