Melanie Diaz

About

I help brands tell their story through creative, human-centric insights Taking a holistic approach to communications and marketing applying big-picture and strategic thinking. My experience includes content creation, copywriting and brand strategy, focusing on work that will deliver the highest impact. Ideation and creation of high-converting brand strategy deliverables and decks, adapting to various platforms. Awareness of market trends and Gen Z culture insights. Content development for blogs, press, social media, aligned with brands voice Studies in communication, marketing, e-commerce, planning & creativity. Always open to learning and bringing new projects to life with a collaborative team. My skills: ideation | design | sales | copywriting | technology | business strategy | content creation | marketing | insights | audience growth | media industry | entertainment | G Suite | Canva | Microsoft 365 ‍️My soft skills: passion | leadership | communication | innovative | driven | flexible | analytical | presentation skills | collaborative | Spanish | English

Experience

• Brand Strategist · Dextego07-01-2023

  As a Brand Strategist at Dextego, likely contributions include developing and implementing brand strategies, conducting market research, and collaborating with marketing teams to enhance brand presence.

• Communications and Marketing Lead · Franco Blueprint, Inc.03-01-2022 – 07-01-2023

  Franco Blueprint is an accounting and business management firm that acts as a total support system for businesses that are looking to create sustainable growth and aren't sure where to start. Franco Blueprint helps businesses stay focused on what matters by providing CFO services that encompass all the financials of a business so that clients can focus on running the day-to-day operations of their businesses. The mission is to make the financial experience simple, streamlined, and accessible for business owners, leaders, and individuals who are committed to making an impact in their industry.

• Virtual Office Assistant · Valatam11-01-2020 – 07-01-2022

  As a Virtual Office Assistant at Valatam, likely contributions include managing administrative tasks, coordinating schedules, handling communications, and providing support to ensure smooth office operations.

Education

• Miami Ad School Buenos AiresAssociate of Arts - AA, Public Relations, Advertising, and Applied Communication
• Brother Ad SchoolPlanning + Design Thinking + Creativity
• University of Buenos AiresLicenciatura en Ciencias de la Comunicación, Estudios sobre comunicación y medios
• Instituto Internacional de Estudios Globales para el Desarrollo HumanoDiplomatura, Gerencia en Marketing

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