Gina Rosenthal

About

With a robust background in information studies and instructional systems from Florida State University, I have carved a niche in the tech industry as a dynamic leader and innovator. As the Founder and CEO of Digital Sunshine Solutions, I specialize in product marketing for B2B infrastructure technology vendors, significantly enhancing their social media presence and strategic communications. Previously, I served as a Product Line Marketing Manager at VMware, where I developed strategic product messaging and go-to-market strategies. My experience also includes co-hosting The Tech Aunties Podcast, where I delve into the world of AI. My career is marked by a commitment to innovation and strategic growth in the ever-evolving tech landscape.

Experience

• Founder and CEO · Digital Sunshine Solutions10-01-2019

  Founded a product marketing consulting firm for B2B infrastructure technology vendors. Created product messaging, content development, and social media strategies for IT infrastructure vendors. Produced over 150 blog posts, 26 case studies, several white papers, product datasheets, and solution briefs. Designed targeted persona segmentation strategies and product marketing plans based on in-depth market analysis. Clients saw a 150% increase in their social media presence through strategic content and communications efforts. Served as an independent analyst with Tech Field Day, participating in AI Field Day, Edge Field Day, and Cloud Field Day.

• Co-host · The Tech Aunties Podcast03-01-2023

  Engaged audiences with insights on AI trends and strategies, driving thought leadership and industry influence through live broadcasts and expert interviews. Explored the business implications of AI ethics, showcasing a deep understanding of AI's role in reshaping industry landscapes. Rebranded at SXSW 2023 with live broadcasts from the Austin Capital Factory and drove momentum by discussing AI topics.

• Contributing Author · 24x7 IT Connection04-01-2016 – 12-01-2022

  Monthly contributing author to the 24xIT Connection blog. Wrote about current infrastructure news and analyzed IT trends such as cloud computing, edge computing, virtualization, digital transformation, AI, machine learning, and ethics.

• Product Line Marketing Manager · VMware02-01-2017 – 10-01-2019

  Functioned as a consultant between VMware's Cloud Platform Business Unit (CPBU) and infrastructure product groups at Dell. Collaborated with teams across all geographies to create joint messaging and core product collateral. Collaborated with the Dell team on sales enablement, training, collateral, and corporate events. Designed strategic product messaging and developed enablement materials for selling the jointly developed VMware Cloud on Dell service. Participated in the product introduction planning and execution. Developed go to market (GTM) strategy for vSphere Scale-Out edition at Dell, a license used for virtualization of HPC, Big Data, Machine Learning, and Deep Learning architectures. Connected CTO members and VMware PMs working on HPC/ML/DL/AI, curating messaging and organizing VMware’s presence at major events such as Supercomputing, showcasing how AI and emerging technologies fit with the VMware portfolio. Created a cross-company product strategy and planning program ('Think tank'). This created a strong feedback loop and strengthened strategic partnerships between product marketing, marketing, product management, engineering, and executives.

• Co-Host · Wide World of Tech01-01-2018 – 12-01-2018

  Co-hosted a podcast discussing business drivers in the tech field, and how to navigate political situations in technical environments. Also covered topics related to sports.

Education

• Florida State UniversityBS, Information Studies
• Florida State UniversityMS, Instructional Systems

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