Amanda Branson
GTM Strategist | AI Marketing Expert
2 yrs experience · New York, NY · 10-20 hrs/week
About
With a Bachelor of Humanities and Arts in Decision Science and Vocal Performance from Carnegie Mellon University, I bring a unique blend of analytical and creative skills to the table. My professional journey includes roles such as Fractional GTM Strategist at AB Marketing, where I support early-stage AI startups in achieving product-market fit and optimizing their marketing strategies. As a Partnerships lead at The AI Furnace, I source sponsors for major AI conferences. I also host the Professional Life Crisis Podcast, offering career advice to young professionals. Previously, I served as Chief of Staff and Head of Marketing at Poised, an AI-powered communication coach. Additionally, I am a proud member of The Entreprenista League, a community for founders to foster meaningful business connections. My diverse experience equips me to drive growth and innovation in various capacities.
Skills
Experience
- Fractional GTM Strategist - Early Stage Startups · AB Marketing10-01-2023
Early-stage AI startups, reach out for support with: Customer understanding and journey research, Positioning & messaging, the journey to Product Market Fit, Influencer marketing, Lifecycle email marketing, Community building and engagement, Product launching, Referral programs, Website optimization.
- Partnerships · The AI Furnace07-01-2024
Sourcing sponsors for the AI hot 100 conference Sep 18, 2024.
- Podcast Host · Professional Life Crisis Podcast11-01-2023
The place where ambitious, career-curious young professionals come for career advice & exploration. Weekly episodes released on Tuesdays.
- Member of Entreprenista League · Entreprenista06-01-2024 – 06-01-2024
I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results.
- Chief Of Staff & Head of Marketing · Poised04-01-2022 – 10-01-2023
Poised is the AI-powered communication coach for online meetings. Our mission is to improve the world's spoken communication. I did a lot of stuff, mainly heading up marketing and keeping the team engaged and motivated.
Education
- Carnegie Mellon UniversityBachelor of Humanities and Arts, Decision Science and Vocal Performance
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