Gingie McLeod

About

With a robust educational foundation in Fashion/Apparel Design from Parsons School of Design and the Fashion Institute of Technology, I have cultivated a dynamic career in the fashion and e-commerce industries. As the founder of SAINT CHIC INC, I successfully built and managed an online marketplace, driving revenue through strategic e-commerce operations and marketing. My role as an E-Commerce Consultant at Meta involved developing influencer marketing strategies and enhancing user-generated content. At Alibaba Group, I contributed to the launch of a new shopping interface, optimizing user experience and conversion rates. My experience at Pandora included developing merchandising strategies and identifying global trends in the jewelry sector. Currently, I serve as a Board Member at WellLife Network, where I lead fundraising initiatives and contribute to community-centric projects. My career is marked by a commitment to innovation, strategic growth, and a deep understanding of consumer behavior.

Experience

• Board Member · WellLife Network11-01-2022

  Fundraising & Gala Committee Leadership, PR Liaison & Branding Committee Contribution, Community-Centric Initiatives

• Founder · SAINT CHIC INC02-01-2014 – 01-01-2024

  Founded and operated successful online, Shopify powered small business. Built an online marketplace, from scratch. Developed an overall e-commerce strategy to drive revenue and growth. Developed an omni channel marketing plan to meet AOV and RCR goals. Managed the end-to-end e-commerce operations, including product listings, pricing, promotions, and customer service (CRM). Took ownership of the e-commerce P&L, making data-driven decisions to optimize financial performance. Collaborated with cross-functional teams to ensure a seamless online shopping experience. Oversaw the development and execution of effective email and SMS marketing campaigns. Monitored and analyzed website performance metrics, identifying areas for improvement. Stayed abreast of industry trends and competitor activities.

• E-Commerce Consultant · Meta01-01-2020 – 07-01-2023

  Provided expert influencer marketing strategy for the new shops Instagram product. Created influencer and affiliate program opportunities in fashion & beauty sector. Developed UGC and influencer marketing standards and best practices for Meta. Created influencer marketing toolkits and content briefs for influencer sourcing. Collaborated with influencers to produce engaging, authentic content. Analyzed influencer campaign performance, providing insights and recommendations. Managed contracts, negotiations and compensation for influencers. Worked in partnership with creative and ecommerce to execute new shopping product.

• E-Commerce Merchandising Consultant · Alibaba Group02-01-2017 – 02-01-2020

  Provided expert merchandising strategy for new shopping interface launch. Enhanced the user experience, navigation and UX/UI for onsite optimization. Focused on optimizing the user journey to enhance conversion rates. Executed comprehensive digital strategies to increase conversion rates. Created campaigns to increase brand awareness and promote products effectively. Analyzed the performance of marketing plans using key performance indicators (KPIs).

• Merchandising / Product Development · Pandora02-01-2015 – 02-01-2016

  Developed a long-range omni merchandising vision and roadmap for all jewelry categories. Curated assortments by collaborating on market specific needs and retail segmentation. Traveled globally and identified top trends within the luxury and affordable jewelry sector. Developed in depth customer knowledge by following their purchase behavior / aspirations. Partnered with visual merchandising, marketing & ecommerce teams to ensure customer shopping experience in stores and online while maintaining consistency with the brand vision. Proactively anticipated sales trends based on product performance and market evolution. Led, inspired and developed local merchandisers to ensure talent development and maximize performance.

Education

• Parsons School of Design - The New SchoolBachelor of Fine Arts - BFA, Fashion/Apparel Design
• Fashion Institute of TechnologyAssociate of Arts and Sciences - AAS, Fashion/Apparel Design

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