Sydney Schumbacker

Sydney Schumbacker

Creative Direction | Logos + Merch Design | Shopify Setup + Inventory Operations | E-Commerce Management | Event Planning

11 yrs experience · Sarasota, FL · <10 hrs/week

About

Creative lead with a decade of experience turning brand visions into clean, compelling realities. I specialize in logo and merch design, Shopify builds, and inventory systems—right down to the data input and backend setup that keeps things running. Whether you're launching a brand, revamping your site, or need someone to bring order to the chaos, I bring taste, strategy, and execution—start to finish.

Skills

ArtBrandingCanvaColor TheoryCreative DirectionDesignDrawingE-CommerceEtsyFabricsFacebookFacebook AdsFashionGoogle SlidesIcon DesignInventory AuditingInvitation DesignLogo DesignOperations ManagementPrint DesignProcess OptimizationProcreateScreen PrintingShopifySlide DecksSticker DesignStylingSustainable Fashion

Experience

  • Small Business Owner · Revival of the Stitches03-01-2018

    Founder of a vintage designer accessories brand focused on personalization and customization. Manages sourcing, creative direction and design, restoration and artwork of all pieces sold, and all client relations. Built e-commerce strategy, developed branding, and scaled marketing via Meta and local activations. Cultivates a loyal client base through personalized service and art-based collaborations.

  • Chairman of the Board · Sydney's Incredible Defeat of Ewing's Sarcoma Charity12-01-2011

    Partner with budgeting teams to organize annual gifting efforts; plan, execute, and speak at local fundraising events to raise awareness and funds for families affected by childhood cancer. Creates merch designs for events.

  • General Manager · Mahalla Wild Salon + Style Lounge08-01-2021 – 06-01-2025

    Spearheaded all operations for a luxury salon and boutique retail space, aligning with beauty industry best practices and elevated client experience standards. Lead all e-commerce operations, including backend development, Shopify store build-outs, order fulfillment, inventory controls, and client communication. Collaborated with vendors and internal teams to improve advertising visibility, troubleshoot digital storefront issues, and execute promotional strategies. Created performance tracking tools and digital analytics dashboards to monitor and report on conversion and sales trends. Directed a high-performing team while ensuring operational continuity, service excellence, and bottom-line profitability.

  • Client Development Manager · Saks Fifth Avenue10-01-2018 – 07-01-2020

    Managed client relationships and sales goals within luxury fashion, and beauty departments. Led and mentored a team of 20+ associates, hosted product trainings, and maintained CRM systems to support high-touch service and upselling. Partnered with luxury vendors and back-of-house merchandising teams to manage floor sets, product placement, and promotional events.

Education

  • Florida State UniversityBachelor of Science (B.S.), Retail Merchandising and Product Development
  • University of Central FloridaProfessional License, Digital Marketing
  • Saint Thomas Aquinas High School

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