Molly Winkler

About

With a Bachelor's degree in Apparel Merchandising and Product Development from the University of Arkansas and international experience from Florence University of the Arts, I have cultivated a robust career in e-commerce and marketing. Currently, I am an E-Commerce Merchandise Specialist at Summit Golf Brands, where I manage site experiences and merchandising for multiple brands, focusing on conversion and profit maximization. Previously, I served as an E-Commerce & Marketing Associate at AW CHANG CORPORATION, where I significantly contributed to a 100% increase in sales revenue from 2021 to 2022. My experience also includes a role as Social Media Manager at MyRegistry.com, where I boosted social media following by 20% in two months. Additionally, I founded a successful home-based tailoring business targeting students. My expertise spans digital marketing, site analytics, and strategic planning, with a keen eye for innovation and consumer behavior insights.

Experience

• E-Commerce Merchandise Specialist · Summit Golf Brands03-01-2023

  Managing the site experience and merchandising of Zero Restriction, BDraddy, Fairway & Greene, and EPNY websites with emphasis on conversion. Managing all site wide promotions, sales, and limited time Tournament collections. Working cross functionally with the marketing team to provide insight and make sure goals are aligned to maximize profit. Working closely with external development team on site improvement projects and alert of any issues. Analyze results of all site analytics and A/B testing to make decisions. Updating and analyzing KPI reports daily in order to provide consumer behavior insights through Google Analytics, Facebook, Google ADs, and Shopify tracking. Researching new applications and services to enhance the E-Commerce experience and stay up to date with competitors offerings. Work with inventory team to compile buy plans for future seasons based on historical selling and growth goals.

• E-Commerce & Marketing Associate · AW CHANG CORPORATION11-01-2021 – 03-01-2023

  Digital marketing, ad campaigns, e-commerce, & customer communication. Driving sales in both the B2C and B2B spaces by collaborating with sales, merchandising, and design teams daily to optimize sales growth opportunities by identifying and reporting new innovation trends in the market. Coordinate samples with the sales team to send to retailers and potential buyers. Plan trade show booth set up, SWAG, and marketing deliverables. Manage E-comm and lifestyle photoshoots, all website development and support tasks, and product uploads. Create and analyze sales reports weekly for 5 brand websites, aiding in product forecasting. Team increased overall sales revenue by 100% from 2021 to 2022.

• Social Media Manager · MyRegistry.com07-01-2021 – 11-01-2021

  Designed and executed social media strategy across 30,000 followers on 6 platforms. Through regular engagement with users, influencers, and followers increased social media following by 20% in 2 months. Worked closely with the copy editor and vice president of marketing to develop SEO generated content on new blog posts and social media.

• Tailor Business · Self-Employed01-01-2019 – 11-01-2021

  Identified a niche market of students in need of affordable alteration services and developed a home-based alterations business.

• Social Media Intern (Pinterest) · Emerson Coast01-01-2021 – 05-01-2021

  Researching the best ways to promote Emerson Coast and drive sales via Pinterest. Organizing Pinterest boards and pinning product photos to the brand account. Writing compelling captions and tags.

Education

• University of ArkansasBachelor's, Apparel Merchandising and Product Development, Minor in Marketing, Apparel and Textiles
• Florence University of the ArtsStudy Abroad, Apparel and Textile Marketing Management

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