Goutham Vishnu

About

Digital-first marketing professional with keen interest in brand management, skilled in end-to-end facets of e-commerce performance marketing (Amazon PPC campaigns & Flipkart ads), from category & competition analysis, granular-level campaign structure mapping, and ad property mix selection to performance reporting & evaluation, A/B testing, and ultimately RoI optimization. Experience handling a P&L of 10 Cr in the Kitchen Appliances portfolio with strategic allocations for media buying & multimedia content creation. Hands-on with brand identity management and GTM promotion planning. Trained via exposure in evolving and executing positioning strategies for new launches. Expertise in creating high-quality marketing collaterals and adept at developing processes to analyze competitor communication, leveraging relevant talking points, and generating premium category-competent communication material. Accustomed to being part of Cross-Functional Teams and ad-hoc collaborative structures consisting of stakeholders from diverse cultural backgrounds.

Experience

• Marketing Manager · Cocoblu Retail02-01-2024 – 06-01-2024

  • Led the marketing mandate for 13 fashion brands, managing an annual budget of $2.5M across AMS, Google, and Meta platforms and developing strategic campaigns based on market research and keyword & competitor analyses • Coordinated with three agencies to refine campaign structures and streamline reporting processes, driving efficiency and securing a monthly Net Sales Value (NSV) of $2.1 million through optimized performance & strategic alignment • Developed weekly performance dashboards to track and analyze AMS campaign metrics, including CTR, CPC, and ACoS; leveraged brand, department, and sub-category views to provide comprehensive insights & optimization strategies • Collaborated with 15+ diverse stakeholders ranging from Vendor Managers and Category Leaders to Functional Heads and Leadership, ensuring alignment on business objectives, campaign strategies, and execution plans • Drafted 10+ comprehensive reports for monthly and event review meetings, and project initiations, providing detailed KPI target vs. actual performance analysis. Included actionable insights and strategic recommendations • Achieved $143K in Amazon sales for Symbol Premium launches in April, driving a 400+ AMS order DRR at 3X RoI through strategic campaign execution and performance optimization

• Assistant Manager- Emerging Channels & Digital Initiatives · V-Guard07-01-2021 – 11-01-2023

  • Undertook design and implementation of standardized processes for brand content creation, incorporating clear SLA definitions and cross-functional input. This process optimization reduced content creation TAT by 36%, improved brand alignment across marketing, design, and agencies, and ensured consistent resource allocation. • Developed sub-brand positioning strategies for Mixer Grinders and Hobtops by leveraging consumer insights, competitive benchmarking, and market segmentation analysis. Reinforced brand identity with high-impact video and static content, aligning product messaging with target audience preferences to maximize brand engagement. • Produced high-quality branded marketing collateral for 50+ products in collaboration with internal design teams and external agency partners. Ensured consistency in brand messaging, creative execution, and visual identity across all materials, supporting product launches and promotional campaigns. • Created high-impact marketing presentations with a storytelling-driven approach, blending data insights, visual design, and compelling brand narratives to communicate project value. These presentations facilitated internal stakeholder buy-in, aligned cross-functional teams, and secured approval for key branding initiatives. • Delivered brand-compliant marketplace content (textual and creative) for 50+ products, ensuring strict adherence to brand guidelines across all platforms. Optimized product listings, A+ content, and creatives to enhance brand visibility, engagement, and conversion rates on e-commerce channels. • Designed and implemented data-driven dashboards to track and analyze campaign performance across Amazon and Flipkart. Monitored key brand metrics such as ACoS, CPA, CTR, CVR, RoAS, and CPC, enabling granular optimization of ad spend and brand positioning strategies based on actionable insights.

• Creative Writer · FilmSpeak05-01-2021 – 06-01-2021

  Created content on diverse topics including cinema, mental health, social issues, and small business growth. Handled WordPress and Yoast plugin for SEO content creation.

• Member | Corporate Communications Committee · Indian Institute of Management Jammu09-01-2019 – 04-01-2021

  Formulated and executed branding strategy, promoted events through social media, set copywriting and design guidelines, and oversaw creation of social media content, website content, corporate communications, and PR.

• Core Team | Leadership Summit · Indian Institute of Management Jammu01-01-2020 – 02-01-2020

  Led promotions for the first-ever summit with 10 eminent CEOs, conceived and designed a unique logo, and crafted brand assets for social media promotion.

Education

• Indian Institute of Management JammuMaster of Business Administration - MBA
• Kerala University, ThiruvananthapuramBachelor of Technology - BTech, Mechanical Engineering

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