Shivam Agrawal

About

Performance Marketing leader driving growth for tech startups, D2C brands, and agencies through data-driven campaigns. As the COO of MicDrop Advertising, I leverage hands-on expertise in Meta (Facebook) Ads, Google Ads, and paid search to scale brands efficiently. I blend strategic insight with execution – for example, aligning marketing strategy with business goals to achieve scalable growth. In my career so far, I’ve managed 7-figure ad budgets and led campaigns that boosted conversion rates by 30% while reducing customer acquisition cost 15% (achieving more results with leaner spend). I pride myself on a data-driven approach: from A/B testing creatives to fine-tuning Shopify e-commerce funnels, every decision is backed by analytics. This approach has not only improved ROI for clients, but also streamlined internal processes to make our operations more efficient and team collaboration more effective. My foundation is a Bachelor’s in Business Administration, but learning never stops – I’m constantly upskilling on the latest digital marketing tools and consumer trends to stay ahead of the curve. Above all, I love tackling growth challenges. Whether it’s launching a new D2C product or optimizing a nationwide ad campaign, I thrive on turning insights into measurable results. If you’re looking to exchange ideas on performance marketing, need advice on scaling campaigns, or want to explore a collaboration, let’s connect! Feel free to reach out here on LinkedIn – I’m always open to networking with fellow professionals and exploring new opportunities.

Experience

• Chief Operational Officer · MicDrop! Advertising2025-05-01 –

  As the dual COO and Head of Performance Marketing at MicDrop! Advertising, I transform local businesses in Tier-2 cities into digital powerhouses. I manage company-wide operations while personally directing data-driven marketing campaigns that convert ad spend into measurable revenue and market leadership. My approach combines strategic oversight with hands-on execution to solve real-world business challenges. Here is a snapshot of my impact: Transformed an Offline Store (Kitchen Gallery): Generated 220+ high-value leads for a premium kitchen business (min. ₹1.5 Lakh ticket size) in just 2 months. I engineered a lead-gen machine that achieved an industry-leading Cost Per Lead (CPL) of just ₹79 and a 20%+ conversion rate. Established Market Dominance (ARC Club): Delivered an outstanding 10.5x ROAS for a premium club, generating an estimated ₹7 Lakhs in revenue from a small ad budget. The campaign acquired 917+ direct booking leads and shifted brand perception to make it Bhilai's #1 celebration destination. Catapulted a New Franchise (Suto Coffee): Propelled a new café to become the highest footfall outlet in its 130+ store national franchise. My targeted lead-gen strategy for group events delivered a 9x+ ROAS and built immense brand buzz from scratch. My expertise lies in architecting end-to-end digital funnels that deliver tangible results, from initial awareness to final sale.

• Performance marketing · Diva Yoga2024-12-01 – 2025-05-01

  Led performance marketing efforts for Diva Yoga, a premium offline yoga studio backed by celebrity brand ambassador Malaika Arora. Strategically planned and executed Meta (Facebook & Instagram) ad campaigns targeting high-intent audiences in Mumbai (1 studio) and Chennai (7 studios). Generated over 1,250+ high quality leads per month, optimizing for cost-per-lead and ROI through continuous A/B testing, creative iteration, and audience segmentation. Achieved a 10% lead-to-member conversion rate in the first month, which further improved to 14%, delivering a 30X ROAS across campaigns. Developed and refined data-driven ad strategies tailored to each city’s demographics and studio goals. Played a key role in supporting Diva Yoga’s customer acquisition funnel and brand visibility in competitive urban markets.

• Marketing Specialist · Mishmash Naturals2024-10-01 – 2024-04-01

  1. Content Creation: • From concept making to scripting to shooting and editing then publishing the ads end to end Design visuals, graphics, and videos using tools like Canva, filmora, VN and davinci resolve Write creative script and content for posts, stories, and ad campaigns. 2.Analytics & Reporting: • Track social media performance metrics (engagement, reach, conversions) and prepare reports. • Identify trends to optimize future campaigns. 3. Campaign Management: Creating and running paid ad campaigns on platforms like Facebook and Instagram. Work with the team to align social media strategy with overall marketing goals. 4. Shopify worked in Shopify to create a sales generation landing page 5. Ecommerce ads: Market places like Amazon created product campaigns and with the help of helium10 and amz scout did extensive keyword research for better ad placement

• Inside Sales Associate · Zolo2024-08-01 – 2024-09-01

  KEY LEARNING Actively sourcing new Sales Opportunities through cold-calling, Inbound and Outbound leads. Developed in-depth knowledge of products and benefits. Created sales pipeline to reflect the status of the sales Prospect Effective Follow-up of Inbound and Outbound leads, understanding the requirement, and ensuring the deliverables and outcomes. Effective closing of sales and maintaining a long-lasting after-sales relationship with the prospect. Logging conversations had with prospects on CRM. that was in house of Zolo Continuous improvement on conversion rates by upselling, cross-selling and understanding product-prospect fit. Nurturing the leads by educating them about the product's benefits and advising prospects on suitable product selection based on their requirement.

• Account Manager · Zomato2024-04-01 – 2024-07-01

  Key Learnings: Customer Acquisition: Mastered the art of identifying potential clients, crafting compelling value propositions, and closing deals that drive business growth. Sales Strategy & Execution: Developed and implemented tailored sales strategies, honed negotiation skills, and delivered personalized solutions to meet client needs. Market Analysis & Research: Conducted in-depth market research to assess competition, identify trends, and uncover new business opportunities. Relationship Management: Strengthened the ability to build and maintain long-term, mutually beneficial partnerships with key stakeholders. Adaptability & Problem-Solving: Excelled in a fast-paced, dynamic environment, consistently finding innovative solutions to overcome challenges. Achievements: * Onboarded 80+ restaurants, contributing to Zomato's market expansion. * Delivered data-driven insights through market research and analysis. * Strengthened communication and negotiation skills to maintain professional relationships.

Education

• Maharaja Agrasen International CollegeBachelor of Business Administration - BBA, Business Administration and Management, General

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