Jeevan Prithvi

About

With a robust background in marketing management and computer science, I have consistently driven growth and innovation across various sectors. I hold an EPGMM from the Indian Institute of Management, Kozhikode, and a Bachelor of Engineering in Computer Science from St. Joseph's College of Engineering. My career began as a Growth Hacker at Doxtro Technologies, where I honed my skills in digital strategy. At UrbanPro.com, I managed paid channels and collaborated with tech teams to enhance marketing performance. As Manager of Demand Acquisition at Practo, I spearheaded revenue growth and business expansion across new specialties. Currently, as Senior Manager at Apollo Hospitals, I lead digital marketing initiatives, achieving significant reductions in customer acquisition costs and increasing conversion rates. My expertise lies in strategic planning, stakeholder engagement, and performance marketing, consistently delivering results that align with business objectives.

Experience

• Senior Manager - CEOs Office [Digital Marketing] · Apollo Hospitals10-01-2023 – 05-01-2024

  Responsible for all digital marketing activities, leading a team of 4 marketers, reducing CAC by 60%, and achieving business goals. Managed relationships with top Apollo promoters, enhancing stakeholder engagement and support. Created impactful presentations for high-stakes meetings and international client collaborations. Developed and launched Pediatric & Geriatric health check packages with a precise performance marketing strategy for market expansion. Created and executed retention/retargeting campaigns, increasing conversion rates by 22%.

• Manager - Demand Acquisition · Practo12-01-2021 – 11-01-2023

  Co-owned and managed the P&L for the PCS Business, resulting in increased revenue growth and profitability. Successfully grew new specialties such as Ortho, Hair transplant, and IVF organically, driving business expansion. Took ownership of lead quality and sales conversion across specialties and ailments, leading to increased sales and revenue. Aligned Sales, Category, and Ops teams for weekly and monthly targets based on business requirements, optimizing business operations. Monetized OPD Business through paid channels, driving revenue growth and increasing profitability. Increased the profitability of the insurance business, leveraging expertise in business growth and financial management. Identified and prioritized marketing requirements, aligned them with the Business, category, product, analytics, and sales team, driving business growth. Launched PDC Business, increased demand for the respective clinics, and successfully managed business expansion.

• Founders Office - [Growth & Strategy] · UrbanPro.com02-01-2019 – 01-01-2022

  Managed all paid channels for UrbanPro including SEM, SMM, Display Marketing, Re-marketing, Dynamic Re-Marketing & Native Ads. Oversaw marketing funds and allocated them to specific campaigns & channels to achieve better ROI. Collaborated with Product and Tech teams to implement Tag, Triggers, Landing pages & other tech requirements to improve Marketing Performance. Maintained the Mix for all verticals & categories and improved YOY rate for all of them. Experimented with different types of Ads or Channels-Learn, Execute, Measure & Scale or Kill. Worked closely with Product and Tech team to implement Tag, Triggers, Landing pages & other tech requirements to improve Marketing Performance. Regular meetings with Sales and Business Team to understand the customer needs & organization needs. Took care of Content & Creative for Social Media Channels like Facebook, Instagram & others. Promoted Brand on Social Media and Content Channels. Worked closely with SEO & Content team to improve the overall marketing performance.

• Growth Hacker · Doxtro Technologies Private Limited08-01-2018 – 02-01-2019

  As a Growth Hacker, likely contributed to the company's growth by experimenting with marketing strategies, optimizing digital channels, and analyzing data to drive business expansion.

Education

• Indian Institute of Management, KozhikodeEPGMM, Marketing Management, General
• St. Joseph's College Of EngineeringBachelor of Engineering (B.E.), Computer Science

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