Grace Collins

About

Hey, I'm Grace! I'm a digital communications specialist with business savvy, an eye for design, and a knack for finding exactly the right words to get the message across. I pride myself on being results-oriented and a creative problem solver. I've found my niches in the higher education sector and startup space, and you can currently find me at Cornell University's Center for Regional Economic Advancement as a Marketing Communications Coordinator. I also love to freelance with small businesses, startups, and nonprofits! There's nothing I love more than helping brands tell their stories and achieve their goals. Check out my resume and view a portfolio of my work at gcollinscomms.com

Experience

• Marketing Communications Coordinator · Cornell University Center for Regional Economic Advancement06-05-2022

  -Lead day-to-day marketing and communications activities for Rev: Ithaca Startup Works and the NSF I-Corps Hub: Interior Northeast (and affiliated programs), including writing editorial content, developing event promotion and program recruitment strategies, and collaborating with program stakeholders to achieve goals. -Oversee social media accounts for assigned programs, developing paid and organic campaigns and creating engaging content that resulted in a 210% increase in engagement on Instagram. -Works closely with deep-tech startups and entrepreneurs, able to synthesize complex concepts into easily understood content for all audiences. -Coordinated the communications and public relations strategy behind the launch of a $15,000,000 NSF grant. -Manage a part-time social media and photo/video intern, effectively delegating assignments, providing feedback and support, and ensuring high-quality work products.

• Marketing Communications Assistant · Cornell University Center for Regional Economic Advancement06-05-2021 – 06-05-2022

  -Craft editorial content for program blogs and Cornell news outlets featuring the startups and entrepreneurs participating in CREA’s 12+ entrepreneurship programs. -Execute marketing and communications activities, including promoting events, managing WordPress sites, developing email newsletters, creating and managing social media content, designing graphics and promotional materials, and event photography.

• Student News Writer · Ithaca College, Office of College Communications08-22-2019 – 05-22-2022

  -Crafted stories and interviewed sources for IC News, specializing in event coverage and features about student/faculty work & awards, delivering drafts on tight timelines that were ready to publish with few edits. -Created content that was widely shared by campus partners, amplified on social media, and included in the IC View alumni print magazine (distribution of 70,000+). -Served as a Senior Student Writer, guiding new writers through the editorial process and managing content on Drupal (Jan 2021-May 2022).

• Enrollment Marketing Student Assistant · Ithaca College, Office of College Communications08-22-2019 – 05-22-2022

  -Collaborated closely with the Director of Enrollment Marketing to strategically plan and deliver communications to prospective students and families, generating applications and increasing yield. -Drafted weekly messages aligned with brand voice that were sent via Slate to 300,000+ prospective students. -Worked with campus partners on research and planning to achieve goals during an organizational rebrand.

• Freelance Marketing Communications Specialist · g collins communications06-01-2020

  - Work with startups, non-profits, and educational organizations to achieve their communications goals through integrated marketing communications tactics that include: strategic planning, copywriting, graphic design, branding, social media advertising and content creation, web design and development, web content writing, search engine optimization. - Manage all client contracts, communications, and invoices.

Education

• Ithaca CollegeBachelor's Degree, Integrated Marketing Communications

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