Greg Wilson

About

With a robust background in product management and innovation, this professional has excelled in driving strategic initiatives and enhancing user engagement. Holding a Master of Integrated Innovation for Products and Services from Carnegie Mellon University and a Bachelor of Science in Mechanical Engineering and Design Innovation from Rensselaer Polytechnic Institute, they have a strong foundation in both technical and creative disciplines. Currently a Senior Product Manager at Catchafire, they lead cross-functional teams to develop impactful, data-driven user experiences. Previously, they managed product development at ServiceChannel, significantly increasing platform usage and spending. Their career began with an engineering internship at Anderson Precision Inc., where they optimized systems and developed new inspection technologies. This individual is adept at leveraging user research and analytics to inform product decisions, modernize communication strategies, and foster strategic partnerships, consistently delivering measurable results in user growth and engagement.

Experience

• Senior Product Manager · Minoan01-01-2025
• Senior Product Manager · Catchafire02-01-2022 – 12-01-2024

  Led a cross-functional team to drive strategic product initiatives that increased user activation and engagement. Developed an asynchronous engagement product and enhancements like personalized recommendations and an optimized onboarding flow, boosting engagement and creating impactful, data-informed user experiences.

• Product Manager · Catchafire08-01-2019 – 01-01-2022

  Built a Jobs-To-Be-Done (JTBD) framework leveraging user research to inform key product decisions. Modernized transactional emails, driving a 3x increase in click-through rates, and managed strategic partnerships boosting volunteer user growth. Implemented Fullstory, enhancing product analytics and deepening insights into user behavior.

• Manager, Product Management · ServiceChannel06-01-2018 – 07-01-2019

  Led a team of three product managers, overseeing the design and development of new SaaS products and features for enterprise clients. Co-designed and launched a mobile product with enterprise partners, driving a large increase in on-platform spending. Grew usage and spending on ServiceChannel's premium purchasing product 5x over three years by establishing and maintaining relationships with customers and software partnerships.

• Product Manager · ServiceChannel06-01-2015 – 07-01-2019

  Grew usage and spending on ServiceChannel's premium purchasing product 5x over three years by establishing and maintaining relationships with customers and software partnerships.

• Engineering Intern · Anderson Precision Inc.05-01-2014 – 08-01-2014

  Managed engineering interns working on system optimization, operation standardization, and documentation. Worked on the design and development of a new inspection machine to more quickly and accurately identify defective parts. Identified and pursued areas of improvement in training, documentation, and system optimization.

Education

• Carnegie Mellon University - Integrated Innovation InstituteMaster of Integrated Innovation for Products and Services, Product Development
• Rensselaer Polytechnic InstituteBachelor of Science (B.S.), Mechanical Engineering / Design Innovation and Society
• Jamestown Community College

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