Halla El Okda

About

I’m a creative and artistic professional with a background in content creation, brand strategy, and account management. I’ve led campaigns, developed strategies, and produced content that captures a brand’s vision, working with clients in the food, beverage, and lifestyle industries. My strengths lie in copywriting, creative direction, and digital strategy, paired with a detail-oriented and thoughtful approach. Beyond my professional work, I’m deeply passionate about fashion, design, and storytelling—constantly inspired by the creative process and how ideas can be transformed into meaningful brand experiences.

Experience

• Account Manager · Buzz & Co.2024-04-01 – 2025-04-01

  Managed client communication, campaign development, and strategy creation for food and beverage industry accounts. Developed content strategies based on client goals, market trends, and analytics, resulting in optimized performance and engagement. Oversaw photoshoots, mood boards, and creative content production to ensure alignment with client branding. Led a creative team to deliver high-quality content on time. Created social media posts, graphics, and video content while managing copywriting and content optimization. Increased client engagement, grew accounts, and led successful data-driven campaigns. Utilized Asana, Canva, and Google Workspace for project management, content creation, and collaboration.

• Content Creator · Buzz & Co.2024-02-01 – 2024-04-01
• Entrepreneur · Studio H2021-01-01 –

Education

• Dalhousie UniversityBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
• Nova Scotia College of Art and DesignUndergraduate, Fashion and textile design

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