Aymed Rodriguez Ortiz

About

Product-minded product marketing and growth generalist with a foundation in product management and hands-on experience across positioning, launch strategy, product demos, website messaging, sales enablement, lifecycle thinking, social content, video, and AI-native GTM workflows. Former Meta PM with startup experience translating complex products into stories, campaigns, assets, and sales enablement materials that drive awareness, adoption, and revenue. Comfortable collaborating across product, design, engineering, analytics, sales, lifecycle, events, and marketing.

Experience

• Product Marketing Manager, Product & Growth · Neon Pay2025

  ● Own product marketing and GTM strategy for a Merchant of Record platform serving mobile game studios, translating payments, webshops, and monetization capabilities into clear product messaging, launch narratives, sales enablement, and customer-facing value stories. ● Partner with Product, Engineering, and Sales to support launches, refine positioning, create product demos/walkthroughs, and improve adoption of payment and commerce solutions across a gaming ecosystem where monetization, audience ownership, and creator-led growth are central to the product story. ● Built foundational GTM infrastructure from scratch, including sales decks, one-pagers, FAQs, launch briefs, product narratives, and enablement materials that improved cross-functional readiness for new product rollouts.

• Product Marketing Manager (Growth) · Rillet2025 – 2025

  ● Turned weekly product velocity into clearer market-facing momentum by partnering with Product and Engineering on release execution, launch messaging, adoption telemetry, internal enablement, and post-launch reporting. ● Synthesized customer feedback, competitive intel, Gong/sales insights, and product updates into positioning, case studies, launch assets, social content, and sales enablement that helped teams better communicate Rillet’s AI-native product value; supported social storytelling efforts as the company’s LinkedIn presence grew from ~3K to 20K+ followers. ● Supported high-visibility company and product moments through PR kits, customer proof, social content, launch narratives, and event campaigns, including a flagship AI-driven launch that drove 3x registrations versus capacity and generated qualified pipeline for Sales.

• Product & Growth Strategist · W3K Production2023 – 2024

  ● Built audience-first campaign narratives, media kits, event decks, website copy, and promotional assets to support ticket sales, partnerships, and audience growth across live events and multimedia productions. ● Produced and edited promotional videos, recap content, short-form clips, and social assets that extended the shelf life of live events and turned community moments into shareable marketing content. ● Managed website, ticketing, email capture, and social distribution workflows, connecting storytelling, audience growth, and conversion across the event funnel

• Chief Marketing Officer · HUGS2021 – 2024

  ● Built and scaled a 0→1 growth engine across lifecycle, SEO, email, paid, social, partnerships, and events, owning strategy, experimentation, messaging, and execution end to end. ● Conducted customer research and redesigned acquisition strategy across channels and landing experiences, improving conversion by 20% through sharper segmentation, messaging, and user journey improvements. ● Designed lifecycle campaigns and personalized messaging flows that improved engagement by 25%, increased referrals by 20%, and drove full attendance at key events by owning strategy and execution end to end.

• Product Manager · HyperComply2022 – 2023

  ● Improved platform completion rates by 15% by identifying product friction, analyzing usage data, running experiments, and optimizing workflows across a complex B2B SaaS experience. ● Synthesized customer feedback across Sales, Marketing, and user interactions to inform product improvements, onboarding enhancements, and clearer user-facing product experiences. ● Increased customer engagement by 10% through product experience improvements driven by behavioral signals, user research, and cross-functional collaboration with design and engineering.

• Product Manager · Meta2021 – 2022

  ● Increased user engagement by 18% by leading UX optimizations and improving content discoverability through data-driven iteration across social and media product experiences. ● Improved user satisfaction by 25% by building features informed by behavioral insights, user feedback, and product experimentation. ● Shipped community tools for gaming creators and helped establish feedback loops that informed product decisions, improved creator outcomes, and strengthened engagement across creator/community experiences.

Education

• The Pennsylvania State UniversityBachelor’s in Communication, Arts & Sciences, Intercultural Communication (specialization); Minor in Global Studies and Political Science

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