Michael Smith

About

A strategic and technically adept Integration Specialist and Data Engineer with deep expertise inSalesforce administration, Adobe Experience Platform (AEP), Adobe Experience Manager(AEM), Adobe Analytics, and Marketo. Proven track record in managing digital campaigns,leading cross-functional teams, and driving engagement through optimized marketingtechnology stacks. Skilled in data wrangling, cloud migration, CRM architecture, customer dataanalysis, and developing data-driven insights for enhanced decision-making. Adept at executingcross-channel marketing strategies, improving operational efficiency, and fostering relationshipswith third-party vendors.

Experience

• Senior Marketing Technology Manager · EpochMarketing03-01-2023

  ● Managed Salesforce administration with a focus on optimizing data architecture, userpermissions, accounts, and lead distribution, ensuring seamless alignment between sales andmarketing functions. ● Designed and implemented advanced Salesforce Analytics dashboards and reports, providingdeep insights into marketing performance, lead generation, and sales pipeline health to drivedata-driven strategic decisions. Designed and implemented Schemas, DataStreams, and Datasets in Adobe Experience Platform(AEP) for web and app applications, enabling comprehensive analytics and real-time datainsights. ● Integrated iOS and Android applications with Adobe Launch and Adobe Analytics using theAdobe Experience ● Conducted market research and user testing for UI/UX improvements using Adobe XD, Sketch,and InVision, driving a more intuitive and user-friendly customer experience. ● Managed and analyzed customer data with Microsoft Access and SQL Server, optimizingmarketing strategies and improving customer retention rates.

• Marketing Specialist · ETS06-01-2022 – 03-01-2023

  ● Executed global education marketing campaigns, achieving a 25% growth in internationalstudent applications. ● Led segmentation efforts, resulting in a 20% increase in engagement among targeted studentsegments and a 15% growth in partnership sign-ups. ● Conducted seamless API integration, improving operational efficiency by 15%.- Developed nurturing workflows, contributing to a 30% increase in student enrollment. ● Analyzed customer data to identify trends and opportunities for personalized marketingmessages.

• Marketing Operations and Analyst · Kornit09-01-2022 – 02-01-2023

  ● Managed Salesforce administration, optimizing user permissions, accounts, contacts, and leaddistribution.- Developed KPIs and scorecards for monitoring marketing performance, creating detailed metrics reports to support strategic decisions. ● Focused on garmet-printer supply chain and go-to-market strategies, streamlining cross-business functionsfor improved performance. ● Conducted comprehensive market research using advanced analysis and innovative methodsfor actionable insights. ● Collaborated with cross-functional teams to identify opportunities for operational efficiency and enhanced customer experience

• Top Emerging Talent · Pangea.app01-31-2022 – 01-31-2023

  As a Top Emerging Talent at Pangea.app, I demonstrated exceptional skills and potential in a competitive environment, contributing to the organization's success.

• President · The National Society of Collegiate Scholars05-31-2021 – 02-28-2022

  As the President of The National Society of Collegiate Scholars, I provided leadership, organized events, and represented the organization in various capacities.

• Product Manager · EMultitech Solution Pvt.Ltd04-01-2021 – 10-01-2022

  ● Led CRM architecture and data migration projects, enhancing data accuracy and operationalefficiency. ● Utilized Salesforce and SFMC to drive digital campaigns, surpassing engagement goals by25%. ● Analyzed customer data to identify trends, personalizing marketing messages to enhanceengagement and satisfaction. ● Managed and optimized engagement strategies via SFMC, resulting in significantimprovement in customer interactions. ● Provided guidance and training to junior IT staff on best practices in database managementand Salesforce administration.

• Founder · Balance True Track11-30-2020 – 01-31-2022

  As the Founder of Balance True Track, I established and managed the business, developed products or services, and led the company's growth and success.

• Founder · Muscle Nutrition Multifunctional Fitness02-28-2019 – 01-31-2022

  As the Founder of Muscle Nutrition Multifunctional Fitness, I conceptualized and built a fitness brand, developed fitness programs, and contributed to the health and wellness industry.

• Product Manager · Upkey07-01-2021 – 10-01-2021

  ● Co-founded a ride-sharing startup, prioritizing inclusion and minimizing the carbon footprint,securing third place among 1000 teams. ● Centralized email marketing operations using SFMC, saving $12,000 annually. ● Conducted market research and user testing, leading to significant UI/UX improvements and a20% increase in user acquisition. ● Developed and implemented a robust database management system to streamline datacollection and analysis. ● Planned and executed marketing campaigns across seven global markets, achieving a 20%increase in user acquisition.

• Adobe Experience Platform Consultant · Novo Nordisk06-01-2023 – 12-01-2023

  ● Managed the full product lifecycle for AEP solutions, supporting capacity planning and refininga prioritized backlog for maximum value. ● Led large-scale data migration from ICDP to AEP, ensuring seamless transitions and dataintegrity. ● Conducted UAT in Salesforce sandbox environments, ensuring all features met requirementsand were defect-free. ● Fostered communication across forecasting, engineering, and operations as a Scrumpractitioner, driving successful project execution. ● Created and maintained data schemas, technical mappings, and field mappings for accurate data

• Salesforce Admin and Data Engineer · Prudential02-01-2024 – 04-01-2024

  ● Managed Salesforce environments, including Salesforce Marketing Cloud, creating robustdigital campaigns to enhance customer engagement. ● Developed comprehensive finance reports and new loan sleeves, ensuring data accuracy andcompliance. ● Led cloud migration projects, integrating Salesforce with compliance platforms like Red Oak,ensuring seamless data flow and regulatory adherence. ● Prepared data-driven presentations for leadership, supporting strategic decisions withinsightful analytics. ● Improved team coordination and delivery timelines through effective project management andJIRA for agile tracking. ● Conducted advanced business analysis to refine digital strategies, leveraging Salesforceanalytics. ● Provided ongoing support and training in Salesforce and JIRA, empowering team members forcontinuous improvement.

• Senior Salesforce and Analytics Manager · Robert Half05-01-2024 – 05-01-2026

  ● Expertly managed Salesforce environments, including Salesforce Marketing Cloud, enhancing digital campaign management and customer engagement through optimized CRM strategies. ● Utilized data engineering tools such as BigQuery to analyze large data-sets for further business use cases such as media performance dashboards and rx lift measurement ● Managed visualization tools such as DataStudio and PowerBi, helping clients better understand their media conversion data ● Worked with 3rd party vendors to align on schema standardization across client portfolio addressing data gaps, and proactively fulfilling client data alignment needs ● Worked with internal teams to create media performance decks across client portfolio, resulting in strong incremental fund infusion and increased media investment

Education

• UdacityData Science, Artificial Intelligence
• University of LondonMaster of Computer Applications - MCA, Computer Science
• Montclair State UniversityBachelor's degree, Political Science and Government

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