Hanna Akpan

About

I’m a marketing and communications professional with experience executing content and campaign strategies across social, email, and web. My background spans agency and client-facing environments, where I’ve supported multi-channel campaigns, developed audience-aligned messaging, and contributed to high-volume content production across fast-paced teams. I’m especially skilled in content development, messaging, and cross-functional collaboration, with a focus on delivering clear, engaging communication that drives visibility and audience engagement. I’m currently seeking opportunities in marketing and communications where I can continue to grow in content strategy, campaign execution, and digital marketing.

Experience

• Account Manager · The Wishly Group01-01-2026 –

  Manage relationships for 12 active creators (50+ overall), guiding content direction and ensuring alignment with brand messaging across campaigns. Led execution of 150+ campaigns end-to-end, translating brand briefs into clear content concepts and ensuring deliverables met timelines, quality standards, and campaign goals.

• Marketing & Communications Coordinator · cred.04-01-2023 – 12-01-2025

  Executed digital content and messaging across social, email, and web supporting 800+ campaign visibility opportunities annually. Contributed to integrated communications campaigns tied to $900K+ in annual client revenue. Conducted industry and event research to identify speaking opportunities, conference submissions, and media visibility for executive thought leadership. Supported pitch drafting, submissions, and messaging development for conferences including SXSW EDU, TechCrunch Disrupt, Web Summit Vancouver, and Axios Pro Events. Managed client trackers, Airtable records, and campaign documentation to ensure real-time updates across account teams. Assisted with rapid-turnaround content production, proofreading, and messaging alignment across multiple platforms.

• Logistics Analyst · The Home Depot06-01-2021 – 10-01-2021

  Focused on a new initiative where we are having products sent from vendors directly to the stores and bypassing the Distribution Centers, for certain orders. Build reports to see where the shipments are within the supply chain at any point in time increasing analytics with Tableau, SQL, and Big Query. Utilized TMS to understand, operate, and communicate with carriers & vendors within the network to better efficiently.

• Social Media Intern · Discovery Inc01-01-2020 – 04-01-2020

  Developed creative TikTok implementation to launch a social media campaign to promote a new series premiere, called Flipping 101 with Tarek Moussa. Dedicated time to develop marketing research targeting the millennial and gen z demographics to reach consumers on different platforms. Collaborate with social manager to enhance social platforms like Instagram for events like Say Yes To Pro and connect with fans on Twitter.

• Orientation Leader · University of Tennessee01-01-2018 – 08-01-2018

  Led onboarding for over 5,400 new students, facilitating small group sessions and collaborating with a team of 29 student leaders.

• Peer Consultant · Haslam College of Business at the University of Tennessee08-01-2018 – 12-01-2020

  Coached students on resumes, cover letters, and digital content, strengthening messaging clarity, structure, and audience alignment. Led one-on-one sessions focused on translating ideas into clear, effective written communication.

• Resident Assistant · University of Tennessee08-01-2018 – 05-01-2019

  Supervised a residential community of 62 students, fostering a safe, inclusive, and academically focused living environment. Facilitated community-building programs and events to increase resident engagement and strengthen peer connections. Mediated roommate conflicts and addressed student concerns.

• Sky 4 Office - Social Media Intern · Sky 4 Office05-01-2019 – 07-01-2019

  Developed audience-focused research and insights that drove engagement and follower growth. Produced short-form video content to support advertising campaigns across Instagram and Facebook. Contributed to localized social strategy engaging international coworking audiences.

• Student Assistant for OIT · University of Tennessee07-01-2017 – 05-01-2018

  Assisted students with printing and technology support in computer labs; resolved technical issues to improve student experience.

• Math Camp Counselor · University of Tennessee, Knoxville07-01-2017 – 08-01-2017

  Monitored tutoring sessions, tracked attendance, and supported camp operations; led small group meetings to foster community.

Education

• University of Tennessee, KnoxvilleBachelor of Business Administration - BBA, Marketing

Similar talent on Pangea

Rhiannon E.Content Marketing Manager | Driving Engagement & Brand Growth | AI & Strategy EnthusiastAtlanta, GAEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYPage S.Strategic Communications and Digital Content SpecialistNashville, TNKKatie Rose L.Strategic Marketing Leader | Content Marketing, SEO & Campaign Optimization | Digital Marketing & AnalyticsEast Lansing, MI