Katie Rose Lauro

About

An experienced marketing professional with a strong foundation in strategic marketing, content creation, SEO, and campaign optimization. Proficient in using advanced marketing technologies and tools like Marketo, WYN, and TeamWork. Adept at managing budgets up to $100K for events and sponsorships while maintaining strong relationships with external partners. Demonstrates expertise in digital marketing strategies, email campaign design, and keyword research to enhance brand performance. Also brings experience in pricing analytics for go-to-market optimization, OpenTrade digital campaigns, and nonprofit donor acquisition.

Experience

• Marketing Coordinator · Plante Moran10-01-2023 –

  Lead the coordination, planning, and execution of events and sponsorship projects with budgets reaching up to $100,000, while fostering key relationships with external partners and associations. Utilize diverse marketing technologies and project management tools, including Marketo, WYN, TeamWork, and more, for seamless task execution. Utilize SEO research to craft compelling content for campaigns, and showcase adeptness in promotional copywriting and image selection. Regularly perform audits on content using Conductor to ensure the firm maintains a healthy ranking for all relevant keywords.

• Digital Marketing Associate · OpenTrade Inc.01-01-2023 – 09-01-2023

  Design and manage email campaigns to strengthen customer relationships and increase repeat sales. Collaborate with customers to create ads through Canva that accurately represent their brand image. Research relevant keywords through SEM Rush to better optimize content for our clients. Utilize Asana to plan and launch marketing campaigns for customers. Track progress of marketing campaigns through Google Analytics and ensure conversion rates meet company expectations.

• Pricing Analyst · Henkel05-01-2023 – 07-01-2023

  Work cross-functionally to accomplish pricing targets across the organization with key stakeholders across Sales, Product Management & Customer service. Provide reliable support for price implementation projects as well as creative problem solving to help the business with the unique issues faced daily. Gain valuable experience working side-by-side with a mentor and successfully resolve the ad hoc tasks and hurdles pricing analysts face daily. Work daily with SAP and Excel to perform projects such as researching past prices, download files to manipulate current prices, analyze past customer purchases and more.

• Pricing Analyst · Henkel06-01-2022 – 12-01-2022

  Work cross-functionally to accomplish pricing targets across the organization with key stakeholders across Sales, Product Management & Customer service. Provide reliable support for price implementation projects as well as creative problem solving to help the business with the unique issues faced daily. Gain valuable experience working side-by-side with a mentor and successfully resolve the ad hoc tasks and hurdles pricing analysts face daily. Work daily with SAP and Excel to perform projects such as researching past prices, download files to manipulate current prices, analyze past customer purchases and more.

• Market Analyst · Charity Funding (Non-Profit)08-01-2020 – 08-01-2022

  Own & maintain customer database including processing 150-200 emails daily and entering relevant data into the company database. Research marketing strategies by contacting customers to collect data and aggregating such data to improve donation rates. Assist VP of towing department to communicate with tow companies to conduct swift donation pickup, increasing customer satisfaction and retention.

• Store Manager · Holy Cannoli's12-01-2015 – 03-01-2020

  Create visually appealing displays to attract consumers and improve sales volume. Lead customers to suitable products and escalate customer satisfaction and retention. Manage product packaging and timely order fulfillment. Contribute to digital traffic through social media marketing and update the website for easier navigation.

Education

• Michigan State UniversityBachelor of Business Administration - BBA, Marketing

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