Hanna Lacy

About

Creative Project Manager and business operations leader with 7+ years of experience guiding cross-functional teams to deliver complex digital, educational, and creative initiatives. Known for building clear processes and systems across client engagement, CRM/sales tracking, marketing operations, and learning program delivery—combining strategy, empathy, and execution to drive measurable growth and a 5-star client experience.

Experience

• Director of Business Operations (Contractor) · Potentia Prep04-01-2025

  • Launched and managed multi-session educational product programs, building the end-to-end operational framework for program delivery, enrollment, and retention. • Designed and implemented a custom CRM and sales tracking system to centralize leads, improve reporting, and automate communication workflows. • Partnered with school administrators and community leaders to develop co-branded marketing initiatives, driving visibility and enrollment growth. • Built scalable infrastructure, including standardized onboarding, client communication, and follow-up systems, to support business expansion and sustainability. • Hired and onboarded talent, managed vendor relationships, and introduced new business processes aligned with organizational growth goals.

• Engagement Solutions Manager · BTS02-01-2024 – 04-01-2026

  • Managed global client engagement programs for SaaS-based learning products, overseeing timelines, deliverables, and performance metrics for 24+ enterprise clients. • Drove cross-functional collaboration between Product, Sales, and Account teams to ensure operational excellence and client satisfaction. • Integrated AI tools and CRM systems to enhance reporting, automate workflows, and improve data-driven decision-making.

• Senior Project Coordinator · BTS01-01-2024 – 02-01-2024

  • Promoted for exceeding expectations, mastering core responsibilities, delivering complex projects with precision, building trusted relationships with client and senior peers, and taking initiative to step into greater leadership.

• Project Coordinator · BTS05-01-2022 – 12-31-2023

  • Supported 35+ client enablement projects, valued at $5M+, managing timelines, budgets, resources, and learning deliverables. • Coordinated end-to-end production of learning programs, including onboarding materials, training sessions, and global enablement resources. • Mentored 4+ project coordinators by training them on processes, onboarding workflows, and client engagement strategies, providing 30-60-90 day support and ongoing guidance. • Improved onboarding efficiency and employee readiness by documenting processes and enabling new hires to quickly ramp into project delivery.

• Business Growth Manager (Contractor) · Potentia Prep02-01-2020 – 04-30-2023

  • Increased social media engagement by 70% through research-led SEO optimization and targeted campaigns across Facebook, Google Ads, and Instagram. • Designed automated marketing funnels, driving subscription growth using tools like ClickFunnel, Many Chat, and Zapier. • Directed digital transformation projects, including CRM migration and website redesign using Webflow and Wix, enhancing user experience metrics.

• Production Manager · Manley Creative03-01-2021 – 05-31-2022

  • Oversaw the end-to-end production of creative marketing campaigns for Fortune 100 brands including Honeywell, Asana, and QVC. • Streamlined creative operations, balancing bandwidth and resources across directors, animators, and editors for on-time delivery. • Partnered with account management and production teams to align storytelling with campaign strategy and business objectives. • Known for building systems that bring clarity to creative chaos and scale human-centered work.

Education

• Pennsylvania State UniversityBachelor of Science, Organizational Leadership

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