Hannah Gamonez

About

With a Bachelor's degree in Dance Performance and Creative Writing from Palm Beach Atlantic University and the University of Roehampton, I have cultivated a unique blend of creativity and strategic communication skills. As the owner and copywriter at Hannah Go Co. LLC, I specialize in crafting compelling narratives for boutique hotels and resorts, enhancing their online presence through targeted content strategies. My previous roles include Social Media Manager at SharedTEAMS, where I developed and executed social media strategies, and Digital Media Specialist at Threshold Media, where I managed digital marketing campaigns. At Adopt-A-Family of the Palm Beaches, I spearheaded digital communications, and as Customer Experience Manager at Wanderer Bracelets, I established the Customer Experience Department. My diverse experience across industries has equipped me with the ability to drive brand growth and engagement through innovative content and strategic initiatives.

Experience

• Owner/Copywriter · Hannah Go Co. LLC.01-01-2023

  As the owner and dedicated copywriter at Hannah Go Co. LLC, I specialize in creating persuasive narratives and engaging content tailored specifically to boutique hotels, resorts, and B&Bs. With a focus on website content, social media, email marketing, newsletters, and more, I offer a unique blend of creativity and industry insight to elevate the brand stories of boutique accommodations. My work is underpinned by thorough research and years of experience, helping boutique hospitality businesses grow their online presence and connect with their target audiences.

• Social Media Manager · SharedTEAMS02-01-2021 – 12-01-2022

  Managed social media presence and content on multiple platforms for multiple industries. Utilized social media analytical data and metrics to measure effectiveness. Designed new, engaging content that aligned with best industry practices. Developed communications and customer engagement strategies, including contests, giveaways, and A/B testing, to enhance brand awareness. Planned, developed, and wrote feature content for monthly newsletters to drive traffic.

• Digital Media Specialist · Threshold Media10-01-2019 – 06-01-2021

  Successfully created and managed search engine and social media marketing campaigns across multiple platforms. Developed compelling monthly digital content, optimized budgets, aligned strategies with brand initiatives, and delivered meaningful insights and recommendations for improved performance. Stayed up to date with industry trends, conducted competitor research, and actively contributed to community management efforts.

• Communications Coordinator · Adopt-A-Family of the Palm Beaches, Inc.11-01-2017 – 10-01-2019

  Spearheaded the organization's digital presence, utilizing social media strategies across platforms like Facebook, Twitter, and Instagram. Created engaging content for the website and social channels, resulting in increased online visibility and audience engagement. Leveraged Google Analytics to analyze performance and provide insights for improvement. Coordinated content creation for monthly e-blasts, newsletters, and the annual report, ensuring impactful communications. Actively participated in planning and executing special events and community engagement initiatives, including leading the successful 'Great Give' fundraising campaign. Conducted research projects to stay updated on donor relations best practices and trends. Demonstrated a strong commitment to driving effective communications and strategic initiatives in support of the organization's mission.

• Customer Experience Manager · Wanderer Bracelets11-01-2015 – 11-01-2017

  Successfully introduced and established the Customer Experience Department. Developed and implemented training programs, oversaw the hiring and onboarding process, and created scheduling systems. Played a key role as a Brand Content Editor, ensuring the maintenance of Brand Voice Guidelines and conducting market research to inform campaign development. Led in developing experimental marketing strategies to enhance brand growth, including researching platforms and integrating metrics for improved customer retention. Collaborated with the team to create high-quality marketing materials and implemented international hiring and training processes to provide coverage across multiple time zones. Contributions resulted in enhanced customer satisfaction, increased team performance, and the expansion of the brand's reach.

Education

• Palm Beach Atlantic UniversityBachelors Degree, Dance Performance/Creative Writing
• University of RoehamptonBachelor of Arts (B.A.), Dance Performance/Creative Writing

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