Kim Katz

About

With a Bachelor's degree in Business, Management, and Marketing, from Brigham Young University, I have built a diverse career in copywriting and social media management. Since 2019, I have worked crafting compelling copy for websites and social media, boosting conversions by 25%, and increasing email open rates by 50%. My expertise extends to managing multiple social media platforms, creating engaging content, and optimizing SEO strategies. Previously, I served as a Copywriter and Social Media Manager at Trio Swim, where I enhanced brand awareness through captivating blog articles and social media content. My background also includes roles in writing and editing, event creation, and digital marketing where I honed my skills in customer service and event coordination. I am adept at building strong online communities and engaging audiences effectively.

Experience

• Freelancer Copywriter and Social Media Manager · Travel-Wise04-01-2024

  -Developed compelling copy for website pages, effectively communicating the benefits and features, increasing conversions by 25%. -Designed and wrote compelling copy for social media platforms, developing and matching brand identity and driving user engagement. -Managed Instagram, Facebook, Tik Tok, Twitter, LinkedIn, Pinterest, and Youtube accounts. -Expertly created and curated high-quality, visually appealing content that aligns with brand messaging and writing the copy with captivating hooks. -Used video editing tools to create and edit engaging video content. -Skilled in analyzing social media metrics and adjusting strategies to improve engagement and reach. -Conducted SEO research to optimize content being posted. -Established and maintained strong relationships with online communities by actively engaging with followers and responding to comments and messages in a timely manner.

• Freelancer Social Media Specialist- Wellness Industry · Lovetuner2022 – 2023

  -Developed and executed content strategies across social media platforms to promote wellness products, services, and lifestyle tips, increasing brand engagement and audience growth. -Created compelling posts and multimedia content (images, videos, and infographics) to raise awareness of wellness initiatives, attract a targeted health-conscious audience, and foster an active online community. -Managed social media accounts by creating and curating content calendars, ensuring consistent brand voice, and optimizing posts for maximum engagement and reach. -Leveraged analytics and insights to track performance, adjust content strategies, and improve key metrics such as engagement, impressions, and follower growth. -Created copy for wellness blog content, virtual wellness events, and product launches, resulting in increased participation and conversions. -Collaborated with influencers and brand ambassadors to amplify wellness messages, expand reach, and build trust within niche wellness communities. -Executed email marketing campaigns with wellness tips, new product announcements, and exclusive offers to nurture customer loyalty and boost retention.

• Content & Social Media Specialist | Fashion Industry · Trio Swim2018 – 2022

  -Developed engaging blog content on fashion trends, swimwear advice, and travel destination guides, driving audience engagement and enhancing brand visibility. -Managed social media accounts, creating strategic content calendars and writing compelling copy to increase brand awareness by 50%, foster engagement, and grow followers. -Produced and edited video content for social media platforms and digital ads, boosting user interaction and enhancing the brand's online presence. -Crafted persuasive email marketing campaigns with targeted copy and eye-catching designs to promote new collections, seasonal discounts, and exclusive offers, resulting in 40% increased open rates and sales conversions. -Optimized website content and layout to improve user experience, increase conversion rates, and maximize page clicks, directly contributing to sales growth.

• Events Supervisor · Sundance Mountain Resort06-01-2016 – 09-01-2016

  Supervised 20 employees day of event and gave various assignments and posts to make sure the event ran smoothly. Made sure guests had a positive experience by intervening with loud/disruptive guests and ensuring employees were interacting appropriately. Helped manage the ferrying of 500 plus guests to and from event location safely.

• Sponsorship Assistant · The Color Run05-01-2015 – 08-01-2015

  Made weekly reports for sponsors to show we were in compliance with contractual agreements by reporting the amount of impressions at race and showing pictures of ad placements at each race. Made training booklet for easier transition of new employees. Made Race Day schedules for 50 plus employees and guides for Sponsors to ensure the event ran successfully and smoothly.

Education

• Brigham Young UniversityBachelor's degree, Business, Management, Marketing, and Related Support Services

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