Hannah Landolt

Experience

• Manager - Media Strategy & Planning · Walgreens02-01-2021 – 11-01-2023

  - Planned 3 lines of business in In-store and Ecommerce verticals totaling $65MM across traditional and digital media channels - Led Puerto Rico paid media efforts, improving the primary goal of Profit ROI substantially year over year - Stewarded new planning process and implemented with new agency - Planned first ever Hispanic-led Medicare campaign, delivering on Medicare and multicultural goals - Launched Walgreens first ever Credit & Debit card initiatives, with campaigns driving over a >$2 Profit ROI - Collaborated with cross functional teams, inclusive of brand, agency, and MarTech

• Manager - Integrated Media Planning · OMD08-01-2020 – 01-01-2021

  - Led in planning 5 brands and bring to life campaigns up to $40MM across all media channels - Directed the work activities of 2 subordinates and developed their action plans for career growth - Established 3-year Burt’s Bees growth strategy, kicked off with personalization in Q4’19 - Developed strategic Amazon retail plan to compliment overall product campaign approach

• Manager - Portfolio Planning · OMG11-01-2018 – 07-01-2020

  - Crafted brand strategy & digital approach (social, search, programmatic, audio, display, OTT, OLV) across McDonald’s based on historical sales driving performance & new opportunities - Analyzed quarterly MMM across media channels to guide future planning, such as growing Social’s overall 2020 investment based on a 55% increase in ROMI from Q3’19 to Q4’19 - Brought innovation to the forefront of planning, such as establishing McDonald’s within the gaming space and launching first-time partnership with Twitch to support Travis Scott campaign - Collaborated with cross functional teams, inclusive of multicultural agencies to research audience insights and ensure all campaigns reach key consumers in the right spaces

• Strategist - Digital Activation · OMD07-01-2017 – 11-01-2018

  - Planned & executed digital campaigns across McDonald’s verticals and optimized against main KPI, Placed - Optimized McDonald’s App campaign on a weekly basis, which resulted a cost per registration 22% more efficient than our benchmark - Executed first to market opportunities such as Snapchat’s Story Takeover (FTM) for Daylight Savings Time and custom Happy Meal skill via Gimlet - Established and managed billing process across local and national teams

• Associate - Digital Investment · Initaitive07-01-2016 – 07-01-2017

  Set up, executed, paced, and reported out performance of monthly LTO campaigns for Arby’s

Education

• University of MissouriBachelor's Degree, Journalism

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