Sharon Suchoval

About

I’m a marketing strategist, content marketing leader, and data-driven storyteller who thrives on creating strategies that drive real results. With a passion for learning, a deep understanding of analytics, and a proven track record of success, I help businesses elevate their marketing efforts through smart, purpose-driven strategies that connect with their audience and achieve measurable growth. What I Bring to the Table 🔹 Marketing Strategist – Every campaign, blog post, email, and ad I create starts with strategy. I don’t believe in marketing for the sake of marketing; I believe in intentional marketing that moves the needle. Whether B2B or B2C, my approach is always customer-centric, ensuring that marketing efforts align with business objectives and drive meaningful engagement. 🔹 Content Marketing Leader – I have experience working with small agencies and Fortune 5 companies. I specialize in creating high-value content that solves problems, answers questions, and converts readers into customers—because content without strategy is just noise. 🔹 Goal-Oriented Blogger – Not all blog posts serve the same purpose. Some drive organic traffic through SEO, some generate leads, and others define a brand’s voice. I write with a clear goal in mind, ensuring every piece of content works toward a bigger strategy. 🔹 Passionate Learner – I believe the best marketers are the best learners. I'm happy to keep you up to date on the latest marketing trends from email to social to AI. Constant learning fuels my ability to adapt, innovate, and stay ahead of marketing trends. 🔹 Analytics-Obsessed – Data isn’t just a tool—it’s the foundation of a winning strategy. I use analytics to track user behavior, refine marketing funnels, and optimize campaigns for maximum impact. Whether through A/B testing, SEO insights, or conversion tracking, I let the numbers guide smarter marketing decisions. Let’s Elevate Your Marketing If your business is looking for a fractional marketing leader to drive content strategy, improve engagement, and create data-backed marketing solutions, I’d love to have a conversation. Let’s build something impactful together.

Experience

• Content Marketing Manager · RxBenefits, Inc.04-01-2024 – 08-01-2024

  Wrote all content for e-books, blogs, case studies, and newsletters Partnered with clinical and growth marketing to create on-brand content that leverages SEO Supported content journeys that push potential customers forward on the conversion path Conducted content audit of all existing assets and strategize content updates

• Founder · Advice for My Daughter12-01-2010

  Advice for My Daughter is a site dedicated to inspiring women, and those who raise them, to be their best selves. We celebrate the individuality and uniqueness of all girls and we are a source of encouragement, connection, and sometimes tears.

• Director of Marketing, Digital Strategy · UnitedHealthcare08-01-2022 – 04-01-2024

  Led digital marketing strategy for UnitedHealthcare's national Medicaid program Drove member growth, retention, and health outcomes via website, email, paid search, and SMS Collaborated with agency partners and cross-functional teams to enhance member experience Executed data-driven campaigns, managed digital projects, and oversaw a $10M budget

• Senior UX Content Strategist · Optum Rx05-01-2021 – 08-01-2022

  Directed content strategy for Optum Rx website and app rebrand, raising app rating from 2.5 to 4.5 stars Led content team to align with new brand standards Collaborated with UX, product, marketing, research, and accessibility to define content

• Digital Campaign Manager / Strategist · Optum04-01-2019 – 05-01-2021

  Developed and tracked complex lead generation campaigns using Eloqua, AEM, Opal, and other tools Collaborated with marketing teams to optimize campaigns across email, web, social, and paid media using analytics

• Community Manager · UnitedHealth Group07-01-2018 – 04-01-2019

  Managed and grew 4,000+ enterprise wide communities Partnered with high level communities in developing strategy and assisting with design and implementation

• Marketing Manager, Digital & Social Media · Perficient08-01-2013 – 07-01-2018

  Led data-driven content and social media strategy Managed Sitecore strategy and website content Core team member for website rebuild and relaunch from ideation to launch Oversaw corporate blogs (with over 400 bloggers) and all major social channels, including Twitter, Facebook, LinkedIn, Pinterest, Instagram, and YouTube

Education

• University of Illinois Urbana-ChampaignB.S., Advertising / Communication

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