Lena Ellison

About

Creative media leader with over 10 years of experience, passionate about leveraging insights, audiences, and creatives to deliver strategic and impactful advertising campaigns. My expertise lies in developing innovative strategies that drive results and solving complex problems with creative solutions. I am dedicated to using my extensive knowledge and experience to create advertising campaigns that resonate with target audiences and achieve business objectives.

Experience

• Sr Manager, Media Strategy and Planning Lowe's Media Network · Lowe's Companies, Inc.12-01-2022 – 10-01-2024

  Responsible for leading media strategy and planning initiatives for Lowe's Media Network, focusing on optimizing media campaigns and driving business growth.

• Senior Manager, Digital Marketing · Comcast04-01-2021 – 12-01-2022

  Led digital marketing strategies, focusing on enhancing digital presence and driving customer engagement through innovative marketing solutions.

• Senior Manager, Media Strategy and Planning · Comcast08-01-2020 – 04-01-2021

  Developed and executed media strategies to enhance brand visibility and customer acquisition.

• Manager, Media Strategy and Planning · Comcast01-01-2019 – 08-01-2020

  Responsible for $200M+ demand generation media and partnership campaigns for Xfinity and Comcast Business (B2B). Oversee comprehensive media strategy, planning, and activation across Divisional and Regional initiatives to drive subscriber growth and retain current customers. Partner with internal Media Sciences team, building media mix modeling recommendations and optimization scenarios across all paid media channels – including TV, online video, OTT, online audio, social, display, OOH, print, and radio. Lead Media AOR relationship and development, driving standardization of agency planning, buying, management and optimization processes. Collaborate with internal stakeholders across Marketing, Business Insights, Analytics and Sales to advance business goals. Work in partnership with creative execution teams to align on media creative, analyze performance, and set forth recommendations.

• Connections Associate Director · Spark Foundry12-01-2017 – 12-01-2018

  Managed media connections strategies for clients, focusing on optimizing media investments and enhancing brand engagement.

Education

• University of South CarolinaBA, Advertising
• College of Charleston

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