About
I’m a web developer, digital marketer, growth marketer, conversion specialist, UX expert, and modern CSS/JS pro—all rolled into one. Over the past 20 years, I’ve built high-performing campaigns, websites, and strategies that help SMEs and service-based businesses thrive. I approach marketing like strategizing for a game, focusing on ideas that click with people. When not working, I enjoy gaming and exploring mythological fiction and AI brainstorming. My expertise includes account management, tech optimization, demand generation, growth experiments, CRO, SEO, web design, and more. I also specialize in helping startups identify growth bottlenecks and develop scalable marketing systems.
Experience
- Digital Marketing Manager · JS Morlu2023-06 –
- Digital Strategist · Galaxy Racer2022-07 – 2023-06
- Growth, Performance, Marketing & Branding · Freelance2020-03 – 2022-06
Client: Nutrition Pro/MMX USA. Managed end-to-end marketing for a local fitness supplement brand and retail outlet store. Led a team to increase monthly sales by 70% initially and then 10% increments every month.
- Product Development Manager · SOLS 24/7 Malaysia2019-10 – 2020-03
Managed product and growth for SOLS edu Pro and SOLS smart, focusing on digital education and Cambridge-level training.
- Growth Hacker · Management Events2018-08 – 2019-08
- Head of Product and Growth · Edvance2017-12 – 2018-07
Managed the growth of the Malaysian market & product at Edvance, a digital education company, through partnerships with Google, Facebook, and more.
- Product Head · PopDQ2017-03 – 2017-06
Led PopDQ, a knowledge sharing Q&A platform.
- Digital Marketing Manager · Waach2014-11 – 2015-04
- Technical Lead · Zeno Group2014-01 – 2014-07
- Senior Analyst · Maybank Investment Bank2013-08 – 2013-12
Education
- Tunku Abdul Rahman University of Management and TechnologyEconomics
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