Utkarsh Rai

About

With experience across business and customer growth, I am passionate about driving measurable impact through organic user growth, hypothesis-driven strategies, and retention optimization. I specialize in leveraging data-driven insights to validate ideas, scale products, and build long-term engagement. My journey includes working with startups and businesses to craft innovative marketing initiatives, streamline product-market fit, and exceed growth targets. Whether it's creating strategies for early-stage ventures or optimizing processes for established organizations, I thrive at the intersection of strategy, creativity, and execution. I am always looking to collaborate on exciting projects that challenge the status quo and drive meaningful change.

Experience

• Head of Growth · Tummoc06-01-2023 – 12-01-2024

  -- Acquired 3M+ users across 21+ cities via hyperlocal GTM playbooks and paid channels (Meta, Google, Programmatic Ads), reducing CAC by 35% and driving $500K+ daily revenue. -- Boosted activation (28% → 54%) and improved QoQ retention by 22% through data-driven lifecycle campaigns (email, push, WhatsApp), using CleverTap, SendGrid, and deep funnel insights via Amplitude & Metabase. -- Led cross-functional pods (product, design, tech, CX) to launch B2B2C digital tools for public transport agencies—impacting 7M+ daily commuters across Southeast Asia. -- Collaborated with BCG, Deloitte, and public transportation agencies to build carbon-saving tracking systems while ensuring regulatory compliance and data privacy

• Growth Product Manager · Mudrex01-01-2021 – 05-01-2023

  -- Launched and scaled ‘Coin Sets’ (crypto investment baskets) for retail investors in India and Europe, growing to 500K+ registered users and driving 90K+ monthly active users (MAUs). -- Drove 40% uplift in acquisition via referral engines and viral loops; built in-house install attribution to 3x signup-to-login conversions. -- Boosted user retention and engagement by conducting 50+ growth experiments across onboarding, pricing, and feature education -maintaining 80% AUM retention over 3 months. -- Owned growth roadmap for India & EU, localizing GTM strategy in partnership with product, marketing, and data teams.

• Founder (Startup acquired by Frosca) · Stivouch03-01-2016 – 12-01-2020

  -- Led a company of 30 people team with the aim of enabling Indian offline retailers to deploy online stores and build long-term relations with their customers -- Led Strategy & Product for 2 verticals in Stivouch for merchant's product - Customer Engagement ( Loyalty, Martech, Analytics) & Business Product ( DIY Catalog, Storefront, Inventory & Order Management) -- Achieved 3.2K+ merchant subscriptions and 50K active users engagements through reward/loyalty programs contributing an ARR of INR 30L

Education

• University of SussexMaster of Business Administration - MBA, Strategy and Digital Transformation
• University of MumbaiBachelor of Engineering - BE

Similar talent on Pangea

Nilay J.5+ Years in B2B SaaS Growth Marketing | Experienced in Advertising, Analytics and Automation | Mentor at GrowthMentor | MBA in Marketing & StrategyKuala Lumpur, Federal Territory of Kuala LumpurIshan P.Results-Oriented Growth Marketing Strategist | Senior Brand Manager | Driving Measurable Business Growth Through Innovation and Strategy.Pune, MaharashtraSarah L.Dynamic Growth and GTM StrategistPhiladelphia, PAGary P.Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-CrossbeamWindsor, CT