Hayah Mohammad

About

With a robust educational background in advertising from The University of Texas at Austin and Collin College, I have honed my skills in marketing and communication. My professional journey began as a Marketing Specialist at Preiss, where I focused on enhancing brand visibility and lead generation. I then advanced to a Marketing Manager role at DoorDash, where I successfully expanded the Student DashPass program and optimized partner acquisitions using Salesforce. Currently, I serve as a Marketing Consultant at H-E-B, driving data-driven strategies to improve employee engagement. My recent stint as a Creative at Web Media Agency involved developing a comprehensive marketing strategy for TheRealMe. My expertise lies in campaign strategy, data analysis, and stakeholder collaboration, consistently delivering results that align with business objectives.

Experience

• Marketing Manager · DoorDash01-01-2022

  Led marketing efforts to expand DoorDash’s Student DashPass program across five Texas universities, increasing user sign-ups by 20%. Utilized Salesforce to optimize restaurant partner acquisitions, driving new partnerships and improving overall business growth. Employed A/B testing and Salesforce Einstein AI to refine campaigns, increasing conversion rates and campaign performance. Managed relationships with key brand partners, such as Kellogg’s, leveraging competitive analysis tools like SEMrush to enhance partnership-driven campaigns. Analyzed market data and consumer behavior to develop targeted marketing strategies that aligned with business objectives and customer needs. Developed and executed data-driven campaigns to drive customer engagement and retention within the student demographic. As a Campus Ambassador, oversaw in-person activations to engage with the student body, conducted meetings for creative market growth activation, and coordinated outreach to campus clubs, leading to exceeding target reach.

• Marketing Consultant · H-E-B06-01-2024

  As a Contract Marketing Consultant at H-E-B, I drive data-driven marketing strategies and optimize internal communication efforts to enhance the employee experience and improve engagement within the organization. Key responsibilities include data analysis and campaign optimization, content strategy and creation, go-to-market strategy and A/B testing, internal stakeholder collaboration, and contributing to the PartnerVoice campaign.

• Marketing Specialist · Preiss10-01-2021

  As a Marketing Specialist for Sparq on Rio, a student apartment complex in Austin, TX, I focus on driving engagement, increasing leads, and enhancing the brand’s visibility. Responsibilities include campaign strategy and execution, lead generation and automation, promotional materials and event marketing, cross-platform content management, and collaborative team efforts.

• Creative · Web Media Agency08-01-2024 – 12-01-2024

  At Web Media Agency, collaborated with TheRealMe to craft and execute a comprehensive marketing strategy designed to increase brand awareness and drive engagement. Developed an Ambassadorship Program, conducted market analysis, and created campaign strategies to position TheRealMe as an authentic and trusted brand.

Education

• The University of Texas at AustinAdvertising
• Collin CollegeAssociate of Science - AS
• Dallas College North Lake Campus
• Moody College of CommunicationBachelor's degree, Advertising

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