Shane Hostetler

About

I’m a versatile social strategist and content creator with experience crafting compelling campaigns for major brands like Hershey, Amazon, and Hopper. My background spans influencer marketing, video production, and data-driven campaign management, and I’m passionate about blending creativity with strategy to build authentic, engaging communities online.

Experience

• Content Creator · Freelance02-01-2023

  Created and strategized content for cross-industry campaigns for brands including Amazon, Hopper, Samsonite, Brooks, Fritos, and more across various social channels. Tailored, produced, edited, and acted in compelling content geared towards specific platforms and audiences across digital and physical productions. Worked with content producers to plan for and execute shoots of various sizes. Researched and mastered the latest social trends, platforms, and content software. Built a social media presence of 20,000+ followers with over 4.4 million likes

• Social Strategist · Publicis Groupe10-01-2024 – 05-01-2025

  Created and optimized creative personas, social listening reports, influencer playbooks, and other strategic initiatives to provide clients with a company audit and introduction on how to achieve brand strategies through impactful social engagement. Brainstormed organic social and influencer marketing campaigns to increase brand share and drive campaign goals across Hershey brands Analyzed brand portfolio positioning in the marketplace along with main competitors to identify white spaces and areas of opportunity for product launches and lapses Served on the social team that briefed the agency monthly on current trends, on the rise influencers, competitive movement, new content styles, and provided tailored viral moments that agency brands could tap into Managed influencers to drive engagement and awareness during Hershey campaigns

• Account Executive · Arc Worldwide04-01-2023 – 10-01-2024

  -Executed national best-in-class shopper marketing campaigns for Unilever across retailers in the grocery channel -Managed the creative process for all activations by coordinating logistics, timing, resources, and reconciling budgets exceeding $1 million -Communicated regularly with multiple client teams and retailers to set project expectations, negotiate deliverables, provide creative recommendations, and obtain updates on client business to plan an annual strategy -Briefed and oversaw marketing strategies for digital marketing campaigns, in-store activations, customer events, sweepstakes, and leveraged retail media marketing across brand website, social influencers, email, and microsites -Led vendor relations across billboard, shipping, merchandise, and consumer data agencies

• Social Media Coordinator · Sycamore Brewing08-01-2022 – 12-01-2022

  Charged with working with the marketing team and coordinating and implementing social media tasks, assignments, and strategies for the Company. Collaboratively work with senior management and marketing team on social media projects. Create activation plans by identifying and leveraging social media opportunities that align with the brand and Company strategy.

• Marketing and Branding Specialist · Legado Whiskey04-01-2022 – 11-01-2022

  Implemented and launched their social and digital marketing strategy. Designed, created, and automated email marketing campaigns from newsletters to abandoned cart and post-purchase. Consulted company to create its brand story, solidify branding, and find their niche. Initiated influencer and affiliate marketing to increase brand awareness without any upfront costs.

• Digital Content Assistant · Top Flight Family03-01-2022 – 09-01-2022

  Turned B-roll and travel content into strategic content to post on TikTok and YouTube. Researched consumer and digital media trends to tailor to their niche. Aided in brainstorming new methods of building profit and served as digital assistant for contract.

• Head of Marketing · NEKKTAR11-01-2020 – 01-01-2022

  Led marketing department by creating marketing plans and branding strategies. Managed marketing finances and determined spending channels and advertising budgets. Oversaw all social media channels, executed quarterly marketing campaigns, built brand sponsorships and partnership events, and led all interactions and meetings with influencers and customers over socials. Executed and created Pride campaign with GQ Models and FX Pose Actresses. Curated budtender training, marketing materials, and assisted design of company rebrand and fundraising round.

• Brand Representative · Pangea.app02-01-2020 – 06-01-2021

  Brand representative and campus ambassador. Worked on sales and recruitment team.

• Sales And Marketing Intern · MingsBings05-01-2020 – 08-01-2020

  Served on foundational team at the start of their company and worked with branding and design teams to finalize logos, packaging, branding, and positioning. Developed social media marketing plans and designed content for social pages. Designed stories and posts and worked with team on design and brand. Sourced influencers to develop partnerships.

• Content Writer · JobGet04-01-2020 – 08-01-2020

  Write weekly blogs on Jobget.com

• Barista · Starbucks01-01-2019 – 08-01-2020

Education

• UNC Kenan-Flagler Business SchoolBachelor of Science in Business Administration - BSBA, Business Administration and Management, Marketing Management
• Copenhagen Business SchoolBusiness Administration and Management, General
• University of North Carolina at Chapel HillBachelor of Science in Business Administration - BSBA, Business Administration and Management, General
• Wake Technical Community College
• Fuquay-Varina High SchoolHigh School Diploma

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