Heather Horner

About

With 15+ years of experience driving growth in a variety of categories including skincare and wellness, I am confident in my ability to lead product innovation, develop meaningful consumer insights from data to inform brand decisions, and build collaborative, cross-functional relationships and rally teams behind a common vision to execute initiatives. Over the course of my career, I have served in U.S and global leadership positions for Clorox, Sanofi, and Johnson & Johnson (Kenvue). In my recent role as Head of Marketing for Natural Vitality® and NeoCell® at Clorox, I led the U.S. strategy for a $139MM portfolio, overseeing brand equity development, leading the 0-5 year innovation pipeline, and developing go-to-market activation plans.

Experience

• Head of Marketing - Natural Vitality & NeoCell · The Clorox Company04-01-2024 – 09-01-2024

  Lead short and long-term U.S. strategy for $139MM VMS Mental Wellness & Collagen portfolio including brand equity and architecture development, 0-5 year innovation pipeline, and 18 month integrated and tactical business plan. Act as key advisor to US Leadership Team. Accountable for brand health, marketing efficiency & effectiveness, and alignment and submission of monthly and annual forecasts. Served as Chief-of-Staff for Mental Health Champions Employee Resource Group. Managed & mentored 2 direct reports.

• Global Senior Marketing Director, Mental Wellness · Sanofi03-01-2021 – 09-01-2023

  Led short and long-term global strategy for $260MM Mental Wellness portfolio (vitamins, minerals, supplements, and OTC) including brand equity and architecture development, 0-10 year innovation pipeline, geo-expansion strategy, and go-to-market strategy. Partnered with lead markets to develop global marketing campaigns and ensure pipeline sufficiency. Provided global support for the deployment of the annual brand plan, adoption of playbooks, and adjustments to the marketing mix to achieve objectives on market share, growth, and brand health. Created the Early Career Talent Program, the first structured Co-Op and Intern program for Consumer Health Care.

• Senior Global Brand Manager · Sanofi06-01-2020 – 03-01-2021

  Led development of China and international expansion plan, including portfolio strategy, business, and support model. Collaborated with lead markets to strengthen the digital footprint of sleep brands and deliver against short-term innovation objectives. Developed a comprehensive mobility brand architecture, penetration strategy, and pipeline validation for China's Domestic market entry, to deliver a strategic plan of $198MM by 2030. Utilized existing formulations within global portfolio to reduce cost and timing of entry into China market. Collaborated with the US team to optimize the holistic digital strategy for UNISOM®, and influenced an integrated experience plan. Proposed an innovative 'beyond the bottle' approach for Unisom, identifying new ways to stretch the brand, delivering differentiated value versus competition, while increasing brand share and category size.

• Freelance Marketing Consultant · Self-employed06-01-2019 – 06-01-2020

  Provide strategic and tactical freelance marketing and consultancy services for brand and reputation management, communications, public relations, media (paid, owned, and earned), trade and consumer promotions, forecasting, new product development, and digital marketing.

• J&J Consumer Strategic Partnership Lead - Soccer · Johnson & Johnson07-01-2018 – 06-01-2019

  Developed unprecedented proposal for $5MM (over 10x spend vs prior years) 2019 Soccer United Marketing plan pioneering the unification of Johnson & Johnson Consumer under a single activation with a charitable contribution tie-in and influencer strategy; sold plan in to 10+ retail accounts; delivered over 3x ROI topline sales. Led partnerships with US Soccer Federation, US Soccer Foundation, MLS, athlete & micro-influencers, & agencies. Led cross-functional & cross-agency team to develop all creative assets, retail and category growth story.

Education

• Drexel UniversityB.S. Business Administration, Marketing

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