Heidy Pineda

Heidy Pineda

Associate Media Director | Client Strategy Expert

12 yrs experience · <10 hrs/week

About

With over a decade of experience in media and client services, I currently serve as an Associate Media Director at Publicis Groupe, where I oversee media strategy and execution. Previously, I was the Senior Manager of Client Services at Atwave, managing client relationships and service delivery. My strategic expertise was honed at Tinuiti as a Senior Manager, Client Strategy, where I developed strategic plans and optimized marketing efforts. At WMX, I advanced from Client Partner to Senior Client Partner, focusing on high-level client relationships and strategic partnerships. My early career included roles at Pandora as an Account Manager and Campaign Specialist, and at Zimmerman Advertising as a Digital Media Planner. I began my career at Discovery Communications as a Pan-Regional Sales Planner and at PRISA as a Sales Executive for the Americas. My diverse experience spans sales, media planning, and client strategy, driving successful outcomes across various industries.

Experience

  • Associate Media Director · Publicis Groupe02-01-2024

    As an Associate Media Director, likely responsible for overseeing media strategy and execution for clients, managing a team, and ensuring successful media campaigns.

  • Senior Manager of Client Services · Atwave07-01-2023 – 02-01-2024

    As a Senior Manager of Client Services, likely responsible for managing client relationships, ensuring service delivery, and leading a team to meet client needs.

  • Senior Manager, Client Strategy · Tinuiti10-01-2020 – 01-01-2023

    As a Senior Manager, Client Strategy, likely responsible for developing strategic plans for clients, optimizing marketing efforts, and driving business growth.

  • Senior Client Partner · WMX09-01-2019 – 09-01-2020

    As a Senior Client Partner, likely responsible for managing high-level client relationships, developing strategic partnerships, and ensuring client satisfaction.

  • Client Partner · WMX07-01-2018 – 09-01-2019

    As a Client Partner, likely responsible for building and maintaining client relationships, understanding client needs, and delivering tailored solutions.

  • Account Manager · Pandora02-01-2018 – 07-01-2018

    As an Account Manager, likely responsible for managing client accounts, ensuring successful campaign execution, and achieving client objectives.

  • Campaign Specialist · Pandora06-01-2017 – 02-01-2018

    As a Campaign Specialist, likely responsible for planning and executing advertising campaigns, optimizing performance, and analyzing results.

  • Digital Media Planner · Zimmerman Advertising10-01-2016 – 06-01-2017

    As a Digital Media Planner, likely responsible for developing media plans, coordinating with clients, and optimizing digital advertising strategies.

  • Pan-Regional Sales Planner · Discovery Communications08-01-2012 – 09-01-2016

    As a Pan-Regional Sales Planner, likely responsible for coordinating sales strategies across regions, supporting sales teams, and analyzing market trends.

  • Sales Executive - Americas · PRISA03-01-2011 – 07-01-2012

    As a Sales Executive - Americas, likely responsible for driving sales in the Americas region, building client relationships, and achieving sales targets.

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