Helen Bernal

About

With a Bachelor of Business Administration from Florida Atlantic University, I have cultivated a diverse career in brand management and marketing. Currently, I serve as a Brand Manager at TIM TAM TUMMY, where I develop and implement brand strategies to boost visibility and growth. Previously, I was an Experiential Marketing Associate at Geneo, contributing to engaging marketing events and campaigns. My experience also includes a leadership role at Pretty Vulgar, where I directed educational initiatives and served as the Lead Makeup Artist, overseeing creative direction. Additionally, I managed social media platforms for Blinc Inc., enhancing brand awareness and online engagement. My career reflects a strong foundation in marketing, brand strategy, and consumer engagement, with a focus on driving growth and enhancing brand experiences.

Experience

• Brand Manager · TIM TAM TUMMY07-01-2023

  As a Brand Manager, responsible for developing and implementing brand strategies, managing marketing campaigns, and analyzing market trends to enhance brand visibility and growth.

• Experiential Marketing Associate · Geneo09-01-2021 – 08-01-2023

  As an Experiential Marketing Associate, contributed to the planning and execution of marketing events and campaigns to engage consumers and enhance brand experience.

• Director Of Education & Lead Makeup Artist · Pretty Vulgar01-01-2018 – 09-01-2021

  Led educational initiatives and training programs for makeup artists, while also serving as the lead makeup artist, overseeing creative direction and product application techniques.

• Field Training Representative · Pretty Vulgar08-01-2017 – 09-01-2021

  Conducted field training sessions to educate retail staff on product knowledge and sales techniques, enhancing brand presence and customer engagement.

• Social Media Coordinator · Blinc Inc.01-01-2018 – 09-01-2021

  Managed social media platforms, creating content and engaging with audiences to increase brand awareness and drive online engagement.

Education

• Florida Atlantic UniversityBachelor of Business Administration (B.B.A.)

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