Jennifer Flores

About

With a Bachelor's Degree in Business Marketing from Sonoma State University, I have cultivated a robust career in brand management and marketing strategy. Currently, I serve as a Brand Manager at Skylar, where I develop and execute brand strategies to enhance brand awareness. Prior to this, I was a Social Media Content Strategy Manager at In8Love Wellness, focusing on social media strategies to boost brand engagement. My experience also includes a tenure as Brand Manager at Nasty Gal, where I oversaw brand development and marketing initiatives. I have also worked with The Estée Lauder Companies Inc. as an Associate in Education and Events, organizing educational events for Smashbox Cosmetics and GLAMGLOW. Additionally, I managed community engagement strategies at Smashbox Cosmetics, fostering community growth and engagement. My diverse experience across these roles has equipped me with a comprehensive understanding of brand management and marketing dynamics.

Experience

• Brand Manager · Skylar06-01-2023

  As Brand Manager, I developed and executed 360 marketing plans to elevate brand awareness and drive sales. Collaborated with cross-functional teams and external partners, including PR and ad agencies, to deliver impactful campaigns and successful product launches. Maintained strong retail partnerships, managing day-to-day operations with Sephora and other accounts. Wrote all brand copy, including product packaging, website, emails, taglines, and campaign materials.

• Social Media Content Strategy Manager · In8Love Wellness03-01-2022 – 06-01-2023

  Developed social media calendars and content strategies for Instagram and TikTok, aligning with brand goals. Created engaging visuals and videos, managed influencer trade programs, and optimized campaigns through KPI analysis. Strengthened community engagement by serving as the brand voice across platforms.

• Brand Manager · Nasty Gal06-01-2022 – 01-01-2023

  As Brand Manager, I developed the 360 brand marketing calendar and managed the US marketing budget, leading campaign development and influencer gifting programs. Produced high-impact influencer events, achieving significant social media impressions and conversions. Collaborated with PR agencies to amplify campaign reach and secure press coverage.

• Associate, Education and Events- Smashbox Cosmetics & GLAMGLOW · The Estée Lauder Companies Inc.06-01-2021 – 07-01-2022

  As an Associate in Education and Events, responsible for organizing and executing educational events and training sessions for Smashbox Cosmetics and GLAMGLOW.

• Manager, Community Engagement Strategy · Smashbox Cosmetics12-01-2020 – 07-01-2021

  As a Manager of Community Engagement Strategy, responsible for developing and implementing strategies to engage and grow the community around Smashbox Cosmetics.

Education

• Sonoma State UniversityBachelor’s Degree, Business Marketing

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