About
With a strong foundation in User Experience and User Interface Design from Tilatan College of Visual Design and Communication, I have honed my skills across various roles in the design industry. Currently, as a Senior UX Designer at Carl, I focus on improving the lives of individuals with dementia through empathetic design. My experience includes a tenure as a Product Designer at Sayfer Cyber Security, where I crafted user-friendly solutions for complex cybersecurity challenges. At Empire Media Network, I led the design of financial products, enhancing usability and visual appeal. My journey began with UX consulting and website design as a self-employed professional, where I developed a keen eye for user engagement and satisfaction. My diverse background in photography and editing from The Hebrew Reali School complements my design expertise, allowing me to create visually compelling and user-centric solutions.
Experience
- Senior UX Designer · Carl12-01-2023
Enhance the quality of life for individuals with dementia and their caregivers through empathetic and user-centered design. Conduct comprehensive user research to identify the unique needs and challenges of diverse user groups. Develop intuitive user experiences through wireframing and prototyping, ensuring accessibility and usability. Create and optimize user flows to streamline navigation and enhance interactions for users across all platforms. Lead the implementation of design systems to maintain consistency and scalability across multiple products.
- Product Designer · Sayfer Cyber Security10-01-2022 – 01-01-2024
Addressed the complex technical demands of cybersecurity by delivering user-friendly design solutions. Engaged a diverse user base, tailoring designs for both highly technical professionals and non-technical stakeholders, such as accountants and lawyers. Refined existing user flows and design materials by gathering user feedback and analyzing usability challenges. Optimized the company website to enhance client engagement and drive business growth.
- Product Designer · Empire Media Network03-01-2021 – 11-01-2022
Led the design efforts for three financial products, ensuring alignment with business objectives. Developed and implemented new design systems to enhance product consistency and efficiency. Initiated and executed redesigns to improve usability and modernize visual styling. Collaborated with product and development teams to ensure seamless integration of design and functionality.
- Project Manager · Shabbat UNPLUGGED07-01-2020 – 03-01-2021
Provided UX consulting for the board game, focusing on enhancing user experience. Coordinated between all team members, ensuring efficient communication and streamlined workflow.
- UX UI Designer · Self Employed05-01-2019 – 03-01-2021
Provided UX consulting for existing websites, enhancing user engagement and satisfaction. Designed and built websites on the WIX platform, including e-commerce sites and landing pages. Created graphic design materials, such as banners and promotional content. Conducted user research to refine designs and align strategies with client goals.
Education
- Tilatan College of Visual Design and CommunicationUser Experience and User Interface Design
- The Hebrew Reali SchoolPhotography and Editing
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