Zeal Sheth

About

I have previous Product Design experience at SaaS startups Flux.ai and Hired Inc. where I got to implement critical product features on the web, contribute to the design system and master advanced skills on the prototyping tools such as Figma, Adobe Creative Suite etc.  I also have experience designing creative web interactions using Webflow, Framer, Spline and p5.js. I graduated with a Masters in Interactive MultiMedia Design at New York University in June'23, where I got to implement a range of projects at the intersection of art, design & tech. My background further extends to 5+yrs of experience as an electronic engineer in the semiconductor industry.

Experience

• Product Design Intern · Flux.ai09-01-2023 – 12-01-2023

  - Designed a critical product feature 'Stackup Editor Dialog', poised to significantly elevate Flux.ai's PCB design capabilities, thus, leading to increased enterprise adoption and paid sign-ups. - Defined design specifications through deep understanding of the technical complexities and user needs. - Developed high-fidelity mockups and contributed to Flux.ai’s design system by publishing a comprehensive components library. - Produced visually compelling designs for diverse vias, enabling users to effortlessly incorporate complex vias into their circuit boards. - Spearheaded side projects such as ‘Hotkeys Redesign’ for improved legibility and adoption, ‘Groups Design’ for enhanced organization of complex circuits.

• Product Designer · New York University01-01-2023 – 06-01-2023

  - Built an iOS app FoodConscious as a part of my masters thesis project to nudge users to waste less food and make sustainable food choices. - Conducted 13+ users in-depth interviews, investigated science and sociology journals, data articles and audited 30+apps to investigate the problem of food waste occurring at home and its primary, secondary and tertiary scope impacts. - Designed the visual identity, logo, color, typography to resonate the message of food and sustainability in a playful way. Created 80+ hi-fi screens, pattern libraries, component assets contributing to design system cohesive with apps branding. - Used 'humour', the oldest form of communication, to craft attention-grabbing, personalized, concise and food-empathetic notifications with clear call-to-action. Show less

• Product Design Intern · Hired06-01-2022 – 08-01-2022

  - Synthesized data from qualitative interviews with 7 key stakeholders, field research with 6 users during their onboarding process and the 30 user clickthrough journey using FullStory tool to define user needs and business objectives. - Strategized KPIs in collaboration with the product manager to reduce first-time-user employer drop-off rates on the Hireds recruiting platform. - Redesigned the employer dashboard page with a clear call-to-action to cut time to find matching jobseekers. - Implemented hi-fidelity prototype of the onboarding experience based on the feedback from the product, design and engineering, resulting in increasing the conversion rate.

• UX Design Graduate Assistant · New York University01-01-2022 – 05-01-2022

  - Coached 16 undergraduate students over 25+ UX projects to help them conduct non-leading, unbiased user interviews, define user problems, improve user flow and design intuitive interfaces. - Spearheaded design critique on 150+ design challenges based on heuristics, usability, cognitive biases and accessibility.

• Lead Application Design Engineer · Indian Institute of Technology, Bombay07-01-2018 – 08-01-2019

  - Led application design team to investigate GPS receiver clients needs and collaborated with design engineers to define the technical specifications for different use cases. - Designed real time satellite response software with 99.95% accuracy. Implemented an intuitive user interface for clients to understand the error rate with each signal received. Technical Details: - Managed the digital design part of NAVIC satellite receiver chip. Worked on freezing the timing, power, area specifications and hardware system requirements for the digital receiver integrated circuit. - Performed the functional verification of the system. (NAVIC satellites, similar to the GPS satellites, are used to get geographical location information in the South Asia region.) Show less

Education

• New York UniversityInteractive Telecommunication Program MPS, UX/UI Design, AR/VR Technology, Physical Product Design, MultiMedia Design
• Indian Institute of Technology, BombayMaster of Technology - MTech, Electronic Systems
• K.K.Wagh institute of Engineering Education & ResearchBachelor's degree, Electronics and Telecommunication

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